EdfaPay

Media Buyer (Fintech & ERP)

Posted: 3 days ago

Job Description

Media Buyer (Fintech & ERP)📍 Remote / Egypt-based preferred💼 Part-Time | Contract | Immediate StartAbout EdfapayEdfapay is a fast-growing fintech company revolutionizing how businesses across the MENA region manage payments and ERP integrations. We're building smart, scalable financial solutions that empower decision-makers in Saudi Arabia, Egypt, and beyond.We're looking for a data-driven, part-time Media Buyer to supercharge our paid media efforts across Google, Meta, TikTok, and LinkedIn. If you're passionate about performance marketing, B2B growth, and understand the fintech & ERP ecosystem—this role is for you.🎯 What You’ll DoLaunch, manage, and optimize full-funnel paid campaigns on Meta, Google, TikTok, and LinkedIn.Drive qualified B2B leads and product interest across the Saudi and Egyptian markets.Implement and manage tracking via Meta Pixel, GTM, and conversion APIs.Monitor KPIs like CPL, CPA, ROAS, and Conversion Rate, and adjust accordingly.Execute A/B tests on creatives, placements, and landing pages to improve performance.Work closely with design, content, and product teams to align messaging and strategy.Optimize ad budgets and bidding strategies to maximize ROI on all platforms.Stay ahead of regional market trends and audience behavior in fintech and ERP spaces.✅ What We’re Looking For3+ years of hands-on media buying experience.Proven success in fintech or ERP-related campaigns (B2B lead-gen focus).Deep understanding of Saudi & Egypt digital marketing landscapes.Strong technical skills in GTM, tracking pixels, and analytics tools.Analytical thinker with a test-and-learn mindset and strong reporting skills.Comfortable working remotely and independently in a fast-paced startup environment.💡 Bonus Points If You HaveWorked with B2B fintech or ERP platforms targeting MENA markets.Experience localizing content and creatives for Arabic-speaking audiences.Familiarity with CRM and lead attribution systems.Proficiency in Arabic (written or spoken).🕒 Engagement & BenefitsPart-time contract role with flexible working hours.Remote-first—collaborate with a distributed, agile team.Opportunity to scale into a full-time or long-term role based on performance.Be part of one of the region’s most innovative fintech companies.📩 How to ApplySend your CV, a short cover letter, and examples of campaigns you’ve successfully managed to:📧 basma.yousef@edfapay.comSubject: Part-Time Media Buyer – Your Name

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