Media Marketing Manager

JOB SUMMARYThe incumbent is the strategic architect of media and consumer experience across Asia Pacific. This role leads the design and governance of integrated media strategies that connect our brands with consumers in meaningful ways, while ensuring that every investment delivers measurable value. Acting as both advisor and challenger, the role partners with local and global teams and partner agencies to embed consumer-centricity into planning, and to continuously raise the bar on media effectiveness. Beyond strategy, this role leads the APAC marketing performance agenda — consolidating data, generating insights, and translating them into actions that drive smarter decisions, sharper assets, and stronger ROI. KEY ACCOUNTABILITIESMedia & CX Strategy LeadershipServe as the lead consultant on integrated media strategy for Southeast Asia and broader APAC, ensuring relevance to diverse market dynamicsChampion consumer-centric journey planning across paid, owned, and earned channels, embedding CX thinking into marketing programsPartner with brand and commercial teams to ensure media strategies directly support business and brand growth objectivesManage the regional media partnership with key media platform (e.g. META, Google, Teads, TTD)Supervise ad quality from standard ad tracking to minimize media investment wastage on unqualified impressionMarketing Performance OwnershipDesign and govern the APAC marketing performance framework, aligning with global standards and Group KPIsWork with the Digital Marketing Manager to consolidate and analyze data across markets to generate actionable insights that guide smarter decisions and improve ROIMonitor, evaluate, and continuously improve media and asset effectiveness through structured reviews and learning loopsData, Insights & OptimizationDrive the use of data and analytics to inform strategy, optimize media mix, and enhance campaign effectivenessTranslate complex performance data into clear, business-relevant recommendations for APAC leadership and market teamsProvide guidance on budget allocation to maximize effectiveness, efficiency, and competitiveness across channels and markets.Market Engagement & CollaborationAct as a trusted advisor and coach to local market teams, elevating their capabilities in media planning and performance management.Facilitate best practice sharing across APAC markets to accelerate learning and adoption of effective modelsFuture-Facing Media TransformationAnticipate emerging trends in media and CX, ensuring APAC stays ahead of shifts in consumer behavior and channel evolutionPartner with global and market stakeholders to pilot innovative approaches and integrate successful ones into the media playbookRepresent APAC in relevant global forums, surfacing wins, gaps, and opportunities to ensure that market / APAC insights are built into how global strategies and tools are shaped Co-develop content x media strategies especially in dark markets that may not have full Global Teams supportJOB QUALIFICATIONS8–10 years’ experience in integrated media strategy, ideally in FMCG, luxury, or spiritsProven track record in designing and managing marketing performance frameworks and governanceStrong analytical skills, with experience consolidating and interpreting complex datasetsExcellent stakeholder and influencing management, able to influence senior leaders and coach local market teamsFamiliarity with APAC market dynamics and varying levels of market media / digital maturity