Media Strategist

About WPP MediaWPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp. com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia. com. At WPP Media, we believe in the power of our culture and our people.

It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. About Mindshare: A Leading WPP Media BrandMindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention.

This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. Role Summary And ImpactAre TRPs, CPCs, VTS and aCPMs part of your everyday vocabulary?Do you enjoy comparing attention metrics and audience data to decide between a print ad or an influencer collaboration? Do you feel equally comfortable using How Brands Grow and Google Analytics to build and explain media strategy? Then this might be the role for you.

As a Media Strategist at Mindshare, you’ll help shape media campaigns based on audience insights, channel knowledge, data, set KPIs, previous learnings, and strategic goals. You work closely with clients, Client Leads, and our in-house specialists to ensure our campaigns are continuously optimized and deliver real business value. We believe a great Media Strategist is naturally curious and stays up to date with the latest trends, formats, and platforms. You're excited about the opportunity to guide others, supporting the growth of junior team members and helping clients understand the evolving role of media.

You bring a holistic view of media planning and understand how different channels work together to meet client objectives. In your role, you’ll collaborate with Media Managers, Media Executives, and specialists across disciplines. You’ll also be responsible for crafting briefs to ensure we get the best possible output from our specialist teams. Skills And ExperienceWhat we’re looking for — and what you might bringWe’re looking for someone who’s passionate about media, strategy, and creating impact. You don’t have to tick every single box, but here are some things that might describe you:

You follow trends in marketing, media, data, and technology — and you’re curious to keep learning. You enjoy working collaboratively and believe the best ideas come from diverse teams. You take a creative and strategic approach to problem-solving, always with the client’s goals in mind. You understand how different media channels work together to create results, and you’re comfortable connecting media strategy to KPIs and business outcomes. You’re hands-on when needed and have an eye for both detail and the bigger picture. You’re comfortable in a dynamic, fast-moving environment and like to take initiative.

You value an international work culture and are fluent in Swedish and English, both written and spoken. Your background might include: Around 5 years of experience working with media strategy - from an agency, media owner, or client side. A solid understanding of the digital media landscape, and ideally, experience across other media types too. Experience presenting ideas and recommendations to different stakeholders. A degree in marketing, economics, communications, or similar — or equivalent experience.

Life At WPP Media & BenefitsOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We host regular team activities, knowledge-sharing sessions, and wellness initiatives throughout the year. In Sweden, our benefits include wellness allowance, occupational pension, health insurance, and generous vacation policies.

We recognize local public holidays and offer flexible working conditions, including hybrid work models.   WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.    We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week.

If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  ApplicationThis is a full-time permanent position with a start date as soon as possible. We apply a six-month probationary period. In addition to reviewing your CV and conducting interviews, our recruitment process includes a testing phase. Selection and interviews are ongoing, so please submit your application with your CV and cover letter as soon as possible. We believe that diverse perspectives make us stronger and encourage applications from people of all genders, backgrounds, and experiences. requisitionid: 20454