Head of Marketing

Position OverviewThe Head of Marketing is a strategic leadership role reporting directly to the CEO, responsible for developing and executing comprehensive marketing strategies that drive customer acquisition, retention, and revenue growth across all MedicinesRus Chemist pharmacy locations. This role leads the centralized marketing function that creates compelling marketing strategies across all distribution channels, builds brand recognition, manages customer data and loyalty programs, designs effective merchandising, and generates measurable traffic and sales growth while maintaining brand consistency and managing customer engagement performance measures.

Key ResponsibilitiesMarketing Strategy & PlanningDevelop comprehensive marketing strategy and annual plans with clear KPIs, budgets, and target segmentsAnalyse market trends and competition to create differentiated positioning for each locationTrack performance metrics and adjust strategies to maximise marketing ROIBuild and lead a centralised marketing capability across all pharmacy locationsTraffic GenerationDrive customer traffic across in-store, online, and on-demand channels through integrated campaignsOptimise digital marketing and promotions to attract and convert customers across all touch pointsMonitor conversion metrics and continuously improve acquisition efficiencyDevelop multi-channel customer acquisition strategiesBrand ManagementMaintain consistent brand identity and standards across all customer touch pointsBuild brand awareness and positive perception throughout the Sydney metro marketMonitor brand health metrics and evolve positioning to maintain relevanceEnsure brand consistency across all locations and marketing materialsCampaign DevelopmentExecute strategic promotional campaigns with integrated messaging across all channelsManage campaign budgets effectively and optimise media mix for maximum impactMeasure results, apply learnings, and report performance to stakeholdersCoordinate seasonal and product-specific promotional activitiesMerchandisingCreate effective merchandising strategies and seasonal displays across all locationsImplement consistent visual standards that enhance customer experience and product visibilityOptimize product placement to maximize sales and encourage additional purchasesEnsure compliance with pharmaceutical merchandising regulationsCustomer ExperienceDesign and implement superior customer experiences across all touchpointsEstablish service standards that reflect brand values and enhance customer satisfactionGather feedback and continuously improve the customer journeyDevelop customer retention and satisfaction programsDatabase ManagementMaintain customer database with relevant insights while ensuring privacy complianceAnalyse customer data to identify opportunities for personalized marketingLeverage data to enable targeted campaigns and measure effectivenessImplement customer segmentation strategies for targeted communicationLoyalty ProgramManage loyalty program structure, benefits, and targeted offers for different segmentsDrive program enrolment, active participation, and member engagementMeasure program effectiveness in increasing customer retention and spendDevelop personalised offers and communications for loyalty membersEssential RequirementsEducation & Professional QualificationsBachelor's degree in Marketing, Business, Communications, or relevant disciplineProfessional marketing qualifications (CIM, Digital Marketing certifications) highly desirableHealthcare or pharmaceutical marketing experience preferredExperienceMinimum 3-5 years marketing experience with focus on retail or healthcareProven track record in multi-location retail marketing or franchise marketingExperience in building and leading centralized marketing functionsDemonstrated success in digital marketing, customer acquisition, and retentionLeadership experience managing cross-functional marketing teamsCore CompetenciesDeep understanding of retail pharmacy customer journey and healthcare marketingStrong analytical and data-driven decision-making skillsExcellent brand management and creative campaign development abilitiesProficiency in digital marketing platforms, CRM systems, and marketing automationProject management and change management capabilitiesStrong understanding of customer data privacy and compliance requirements