Meta ad

Job Title: Meta Ads SpecialistLocation: Remote / HybridType: Full-timeAbout the Role:We’re looking for a highly skilled Meta Ads Specialist to plan, execute, and optimize paid advertising campaigns across platforms. The ideal candidate has a deep understanding of Meta’s Ads Manager, creative strategy, and data-driven performance optimization. You’ll be responsible for delivering measurable results in lead generation, sales, or awareness, depending on campaign objectives.Key Responsibilities:- Develop and execute Meta Ads campaigns from concept to delivery, including audience targeting, budgeting, and creative strategy.- Continuously test ad creatives, copy, and placements to optimize performance and ROI.- Analyze and report campaign performance metrics (CPC, CTR, ROAS, CPA, etc.) with actionable insights.- Manage ad budgets efficiently to meet performance goals without overspending.- Stay updated on Meta algorithm changes, best practices, and policy updates.- Collaborate with content, design, and strategy teams to align ad creatives with brand tone and objectives.- Implement conversion tracking and custom events through Meta Pixel and Events Manager.Requirements:- 2+ years of hands-on experience managing Meta Ads campaigns.- Proven track record of hitting KPIs — e.g., lead cost, ROAS, or conversion goals.- Strong analytical skills; proficiency in Ads Manager and reporting dashboards.- Familiarity with A/B testing and creative iteration workflows.- Basic understanding of sales funnels, retargeting, and conversion optimization.- Excellent communication and documentation skills.- Bonus: experience with Google Ads