Creative Strategist, Greater China

Are you ready to be at the forefront of the creative revolution? As a Creative Strategist, you'll have the opportunity to harness the power of AI to transform the way we approach marketing. From tapping into insights through Large Language Models (LLMs) to ideating with tools like Meta AI, and producing content that resonates with our audience, AI is changing the game. We're not just building campaigns, we're building systems of ideas that feed our auction and maximize our discovery engine.

This means we make the most out of our complex platform ecosystem and deliver results that truly drive business growth. As a member of our Creative Shop Greater China Region (GCR) team, you'll be part of an experience of consistently managing complex issues by group of creatives who are evidence of interest in exploring about leveraging AI to push the boundaries of what's possible in marketing.

Demonstrated experience of Performance-focused digital advertising, either from within an eCommerce organization, or with extensive experience at a creative agency in China and/or for China eCommerce clients, either as Brand Strategist, or Creative Director, you will have the opportunity to work on high-profile performance campaigns for the most exciting China Export brands in Gaming, Short Drama or ECommerce. You will develop strategies and solutions to drive engagement, build awareness, and ultimately, drive business results.

Most important of all, you will be happy getting your hands dirty making creative work and working with others to make their work for our platforms better. If you're excited about the intersection of creativity and technology, and want to be part of a team that's shaping the future of marketing, we encourage you to apply for this exciting opportunity. Join us and help us harness the power of AI to redefine the future of creativity. Creative Strategist, Greater China Responsibilities:

Set creative direction and build strategic plans that prioritize the biggest opportunities for business results for both clients and MetaBuild crucial relationships and influence with client teams across sales, creative, and agency - that positions Meta for success with large scale companiesBuild creative solutions that inspire, influence and drive client actionOperationalize creative data, metrics and insights driven approach that identifies the right creative challenges and blockers, tracks progress, and delivers long term sustainable progressCoordinate and align multiple internal cross-functional partnerships that navigate different goals and enable collaborative successLearn fast to quickly decode and deploy emerging experiences at the speed of Meta technologyIdentify client’s creative challenges and developing, deploying and scaling breakthrough ideas and solutionsMinimum Qualifications:

Extensive creative experience in performance marketing/advertising: gained from working at creative agencies, in-house creative teams, platforms, tech companies, or non-traditional content creatorsProven experience of proactively identifying, scoping and implementing innovative solutions, business focused and with experience in vertical short form video and creator marketing across multiple industry categoriesExperience in creative ideas for paid social media: portfolio of social media campaigns requiredExperience influencing C-level clients and agenciesKnowledge of AI solutions and tools for marketing and advertisingHands-on experience building persuasive presentations, mockups and videosFluent in English and MandarinPreferred Qualifications:

Understanding of measurement and willingness to learn new toolsData fluency – you are happy getting your hands dirty with data dashboardsExperience in Export Marketing in the Greater China RegionAbout Meta: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.