Meta & TikTok Ads Expert (Performance Marketer)

Role DescriptionThis is a full-time, on-site role for a Meta & TikTok Ads Expert (Performance Marketer) in the Faisalabad. The individual will be responsible for strategizing, managing, and optimizing ad campaigns on Meta (Facebook & Instagram) and TikTok. Daily tasks include analyzing campaign performance, audience targeting, and reporting. The role also requires staying updated on platform algorithms and industry trends to ensure maximum ROI.You should have excellent communication skills and strong English proficiency to confidently communicate with international clients, manage relationships, and help close leads effectively.What We’re Looking For:Proficiency in managing and optimizing Meta (Facebook/Instagram) and TikTok ad campaignsStrong portfolio showcasing results in E-Commerce and Lead Generation nichesExperience with both national and international campaignsFamiliarity with content planning and collaboration to ensure ad creatives align with objectivesUp-to-date knowledge of digital marketing trends, platform policies, and advertising algorithmsCreative mindset with a focus on ROI and conversionStrong analytical and problem solving skillsBachelor's degreeExperience in performance marketing in an agency or industry setting is a strong advantageOur industries include:Dubai: Real Estate & Rent a Car & Lead Generation & Restaurants United Kingdom: eCommerce & Lead GenerationPakistan: eCommerce & Lead Generation & Restaurants United States: Lead Generation & Real Estate & Rent a Car Preferred Skills & Experience:Proven experience in eCommerce marketing and international lead generationExcellent English communication (written & verbal)Strong analytical and problem-solving skillsAbility to manage multiple campaigns and client accounts simultaneouslyPosition: Meta & TikTok Ads Expert / Performance MarketerLocation: Pakistan (On-site Faisalabad)Salary Range: PKR 50k – 100k (based on experience and expertise)