MKT Supervisor, Lay's Core PC;市场主管，乐事核心PC

OverviewThis role is new role designed to better support Lay’s NPC business growth and elevate brand equity buildingResponsibilitiesTo better support Lay’s NPC business growth and brand equity building, this role is designed to:Support Lay’s NPC mega campaign landing from planning, ideation, to executionLead and deliver social seeding and social engagement parts for above mega campaigns to elevate Lay’s connection with youthSupport NPD development for above mega campaigns with speed-to-market deliveryLead NPC SKU optimization with performance analysis, optimization plan and executionLead consumer understanding and youth insight to elevate NPC team’s connection with target consumersQualificationsIndependent project leadership to deliver OTIFStrong multi-tasking capabilities to support several workstreams with strong timeline and project management capabilitySufficient knowledge of marketing innovation / campaign development / consumer Insights / market researchCreative, open minded and digital savvySolid experience of budget control and resource allocationPassionate on brand marketing and innovationHigh integrity, detail-oriented, can-do attitude, willingness to learnCommitted and accountable with a high sense of responsibility to follow things regardless of challengesProficient in relevant computer skillsEffective interpersonal communicationBachelor Degree in Marketing or related field4+ years FMCG marketing-related experiencesProfessional working proficiency in English