Marketing Specialist

Marketing SpecialistABOUT USEXCELLENCE. DEDICATION. INNOVATION. These three principals have made MTY Food Group inc. one of the largest franchisors in Canada’s restaurant industry. MTY Group is a family whose heart beats to the rhythm of its brands, the very soul of its multi-branded strategy. For over 40 years, it has been increasing its presence by delivering new concepts in quick-service restaurants and making acquisitions and strategic alliances that have allowed MTY Group to reach new heights year after year.

By combining new trends with operational know-how, the brands forming the MTY Group now touch the lives of millions of people every year. With over 7 100 locations worldwide and the multitude of flavors of its many brands, MTY is able to satisfy the different tastes and needs of consumers every day.

BENEFITS INCLUDE3 weeks of vacation5 days of flexible leave$2000 reimbursement for professional certifications and continuing education requirementsFlexible working hoursHalf-day Fridays year-roundCompany health and dental plans, with an additional $300 personal wellness expense accountEmployee assistance program with access to mental health, legal, and financial counseling servicesEmployee profit-sharing plan with employer contributionMonthly company-wide recognition awardsCompany social events, including webinars, town halls, and team activitiesCasual dress codeFree parking at the officePOSITION SUMMARYThe Marketing Specialist reports directly to the Marketing Manager and is responsible for supporting the marketing department with execution of all marketing activities and initiatives for the brand.

They will also be responsible for departmental administrative duties, program execution, and local store marketing.

ESSENTIAL FUNCTIONSBe the communication resource link between the Corporate Office marketing team and the field (Business Development Managers and Franchisees/Operators)Collaborate with the Business Development Consultants to plan, coordinate and execute marketing efforts, and manage budgets for guest appreciation events and new store openings, to maximize brand/restaurant introduction to marketManage the development of all regional and local store marketing creative and POP materials and ensures distribution according to established timelinesStrategize and develop solutions for specific locations, garnering insights from the Business Development Consultants & Franchise owners to drive sales and trafficWork with the Business Development Consultants to develop and implement restaurant-specific Local Store Marketing plans as required, within budget requirements to meet goals (i.

e. , increase new trial and existing guest frequency, sales, and brand loyalty)Maintain and update distribution lists and inventory for restaurant graphics and marketing materials. Monitor competitor activities and market trends, providing insights to the team and identifying opportunities for growth and improvement. Support the Marketing manager in the launch of new menu items and limited time offers, focusing on in-store materials such as menu boards, posters and clings.

Provide thought leadership and education updates to the franchise teams through training webinars as it pertains to marketing locallyAptitude for administrative tasks and functions that represent 25% of this roleQUALIFICATIONSMinimum 2 years of experience as a Marketing Coordinator or similar role. Experience in QSR or Franchise experience is a plus. Post-secondary education in Business Administration, Marketing, or related fieldStrong organizational skills with the ability to manage multiple campaigns and complex projects simultaneously. Creative aptitude and strong attention to detail. A solid understanding of print production processes, database management, direct mail, and digital platforms.

Ability to maintain strong relationships with a key stakeholders, including internal teams, and franchise partnersStrong problem solving skills and ability to think critically under pressure. Excellent written and verbal communication skills, with the ability to present ideas and updates to franchisees and internal teams on a regular basisWillingness to travel as neededFlexible, adaptable and responds quickly to change. Please note that any offer of employment will be conditional upon a background check, including a criminal record check.