National Brand Manager

National Brand ManagerApplication Deadline: Nov. 9, 2025Location: HelsinkiWe are seeking a dedicated National Brand Manager to take full ownership of strategic partnerships within our dynamic auto commercial team in Helsinki. In this role, you will work closely with leading auto and leisure manufacturers and importers, using your expertise to influence key decisions and drive impactful business opportunities.This position offers a unique opportunity to combine your strategic insight, financial understanding, and relationship skills in a role that presents both challenges and rewards—making a direct contribution to the success of our partners and our organization.The responsibilities will include, but not be limited to:Manage business and marketing responsibilities for chosen brand co-operations, including indirect responsibility for associated dealersFull P&L responsibility for financial cooperation with the brandsAct as the main contact for brands regarding all finance-related issuesOversee volume, profit, finance penetration, product development, and CRM topicsPromote and coordinate sales activities such as finance campaignsResponsible for service level KPIs and reporting to brandsPrepare internal business cases to support decision-making, providing partner insights and business rationaleCollaborate actively with key stakeholders (both partners and internally) to drive profitable sales at local and Nordic/HQ levelsLead internal projects, such as new tender requests from brands and onboarding of new brandsSkills & RequirementsTo succeed in this role, we believe you need relevant experience, strong relationship-building skills, and a good understanding of the Finnish auto market.Skills & Requirements• Good understanding of the Finnish auto market• Strong business and financial product understanding• High energy and passion for sales – results-oriented• Analytical and financial mindset or background• Fluent in written and spoken Finnish and English• Excellent presentation and sales skills• Strong proven negotiation and relationship-building skills• Up to date on basic technology and reporting tools• Good MS Office skills (PowerPoint, Excel, Word, Outlook)Preferred Experience & Education• +5 years relevant work experience, preferably in consumer finance or car importer• B2B sales experience with long-term customer relationships• Experience negotiating with management in the auto industry• Successful track record in profitable sales• Education: BBA/MBA in Business & Administration, Marketing & Sales or similar (relevant work experience can compensate for formal education)We offer:An opportunity to work in a large, high-performing international company, in a dynamic environment that is constantly changingA corporate culture that is professional, yet informal, customer and value drivenHighly competent and dedicated co-workers with strong collaboration across the NordicsA high level of diversity and a multi-cultural working atmosphereA strong focus on learning and developmentMultiple sports and social eventsAdditional informationWe perform background checks on all relevant candidates. For positions that require authorization and/or confirmation of suitability, a police certificate of good conduct and credit check must be presented. Background check is carried out with prior consent from the candidate.About the companyWe are a Nordic bank with more than 1,200 colleagues in Sweden, Norway, Denmark and Finland, and proud to be part of Banco Santander, one of the largest banks in the world with a solid history going back more than 160 years.Our purpose is to help people and businesses prosper and we aim to be the best retail and commercial bank, earning the lasting loyalty of our people, customers, shareholders and communities - through simple, personal and fair banking.In our organization we foster and value an engaged, challenging and passionate environment that provides opportunities for personal and professional growth. We operate in an ever changing environment, and believe the key to success is innovative involvement, a playful approach to active learning and continuous improvement in our daily work.We are firmly committed to being a responsible bank in the way we operate, our culture, caring for our environment and giving back to society. Banco Santander is recognized as the most sustainable bank in the world following the publication of the Dow Jones Sustainability Index (DJSI) for 2019.Read more about responsible banking on our global webpages.Santander Consumer Bank is one of the largest Nordic banks providing loans and credits, credit cards, deposits and insurance to private customers.To learn more about Santander in the Nordics, please visit our local webpageshttps://www.santanderconsumer.no/https://www.santanderconsumer.se/om-oss/https://santanderconsumer.dk/om-os/https://www.santanderconsumer.fi/Contact PersonTom Tuiskulatom.tuiskula@gruposantander.com+358 50 466 6776