At Nestlé, our values are rooted in respect – for our employees, our customers and our consumers. That’s why championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process. Be yourself, everyone else is taken!Position SnapshotLocation: BudapestEducation: University / College degree in business management or marketing Experience:
4-5 years experience in marketing or in other function ideally in sales/CCSD (FMCG experience is a plus)Language: Fluent English and Hungarian lang. knowledge in written and spoken Position SummaryActively participates in the assigned category’s strategic planning process and prepares, executes and evaluates the defined activity plan including communication, promotions, NPD and other dedicated projects independently in order to achieve business goals. Ensures brand performance in line with company targets and strategy within the scope of responsibilities. Ensures execution of brand marketing programs. Drive growth of the assigned subcategories / brands.
A day in the life of a Brand Manager. . . Identify the needs of given business for future sustainable profitable growthUnderstand consumer, shopper, customers trends and competitive environment and initiates necessary steps to follow upPrepare and implement short and long term strategy for the assigned subcategories / products (MBS, ICP) based on Insights, Trends, SBU pipelines, and Zone Executional PlansPFME planning and evaluationP&L and portfolio management, awareness and actions for the given subcategory with the co-pilot supportManages the subcategory marketing budget and controls brand P&L according to expected profitability targets.
NPD according to the I2L manualInitiate market researches in accordance with business needsImplementation of the marketing plan in co-ordination with sales, logistics, finance engineering, factory, purchasingCreate and upgrade Packaging Design, which must be an integral part of overall Communication Coordination of special cross functional & multimarket projectsLeads and co-ordinates related agencies for effective and timely realization of key advertising and promotional campaigns.
Prepare/ implement and post evaluate promotional and communication strategies/campaigns Contribute to the development of OBPs and Big Ideas, engagement strategies, and creates attractive and rewarding brand experiences Successful lead and work with the aligned agenciesActively monitors and analyses markets / competitors / consumer activities / trends / opportunity and threats in order to recommend actions. Ensure the completion of administrational tasks in line with the company policies.
Supervise and coach trainee Consumer centric mindset What will make you successful?Strong learning agilityRelationship management, project management and communication skillsTeam player, able to represent own interests assertively in cross functional teamCan work independentlyPresentation skills, strategic thinking, ability to manage business independentlyProactive personality with a “can do attitude”Ability to manage complexityDigital knowledge and experienceAnalytcal skills, is able to work on complex problemsResult orientationHigh agilityWhat we offer?Multinational experience at the world's largest food company Trainings and continuous development opportunitiesBeing part of global family of brands with a purposeInternational and domestic career opportunitiesDynamic and positive workplaceCooperation with teams across EuropeCafeteria package13th monthly salaryAnnual bonus / sales bonus (depending on the position)Flexible work scheduleHybrid working (home office and office presence possibility)Hot coffee and fresh fruits in the officeDiscounted tickets to the nearest gym (next to the office)Commuting allowance1 month payed parental leavePet friendly officeHealth care supportSchool start supportCorporate loanJubilee bonusWork atmosphere based on respect, cooperation and openness to diversityOpportunity to participate in Sustainability projects, and join a community focused on creating sustainable solutionsWe are Nestlé, the largest food and beverage company.
We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91. 4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures.
Want to learn more? Visit us at www. nestle. com.
Customize your resume to highlight skills and experiences relevant to this specific position.
Learn about the company's mission, values, products, and recent news before your interview.
Ensure your LinkedIn profile is complete, professional, and matches your resume information.
Prepare thoughtful questions to ask about team dynamics, growth opportunities, and company culture.