Head of MS Marketing

Job DescriptionShape the Future of Payments with Nexi in 2025Envision a world where every payment transaction feels effortless, safe, and connected. At Nexi, we’re leading this transformation, building tools and solutions that redefine how the world pays. By joining us, you’ll play a part in creating the next generation of digital payments in an innovative, supportive, and international environment. In Finland we operate under the Nets brand.

As a group, we come from the merger and integration of Nexi, Nets and Sia; with a presence in more than 25 countries, more than 10,000 employees across Europe and experience on the market for more than 80 years. We provide limitless growth opportunities for our employees. About The RoleThe footprint of the Marketing function is broad and strategic in Nexi Group’s operational model. Marketing operates in the full extent of the 4P’s: Product, Price, Place and Promotion and expands beyond that into commercial management and sales steering.

As a Head of Marketing your role will cover marketing communication, brand building, proposition planning, product strategy input, commercial management & business analytics for Nets in Finland with strong ties to Nordic country teams, close collaboration with Nexi Group central teams and information exchange with country teams in DACH, Italy and Central & Eastern Europe. What will you do: You will report to the Country General Manager and lead the local marketing team (7 people), supported by a pool of Nordic marketing resources (14), Nordics & DACH Digital Marketing team (20) and the Nexi Group Merchant Solutions organization.

Act as a key sparring partner to the Country General Manager to co-create the country strategy and co-lead the work of the Finnish Country Leadership Team. Provide input to product roadmap and prioritization, coordinating with regional Chief Product Officer and Group Marketing. Lead the analysis of customer and market data to identify commercial opportunities and threats and to create and execute go-to-market plans to harvest the opportunities and mitigate threats. Define local proposition “packaging” for different customer segments, including positioning, pricing, messaging, communication materials and training of sales and customer service teams.

Drive lead generation and new customer acquisition together with specialized digital marketing and sales teams. Monitor sales and channel performance to support delivery of country sales targets. Provide guidance and steering to sales efforts. Lead the pricing function including establishing pricing insights, defining price points and pricing structures and executing pricing actions for our services. Define and execute country marketing communication plan to support the commercial plan. Own marketing budget planning and management as well as measurement of the impact of marketing. Activate the brand locally including planning and execution of comms and branding activities.

Define local customer lifecycle management strategy and execute scaled customer communication towards smaller customers and close customer engagement including events and fairs towards our large customers and partners to drive customer satisfaction and to optimize customer value. Monitor local customer satisfaction and develop a customer excellence culture with cross-functional partners, such as Customer Service Operations. Be an integrated part of building and developing Group-wide marketing communities. How will you do it:

Influence, engage and build strategic and operational momentum for marketing, communication and brand building in alignment with senior leadership, supported by experts in local and central organizations and guided by market insights. Build a marketing team that is able to take the company forward with quality and pace. Create efficient execution plans to drive tangible commercial results. Strengthen the customer-centric culture in the broader organization. Utilize your skills in creative problem solving, structured way of working, and effective communication to manage change and lead transformation in the organization.

Explore opportunities, challenge convensional thinking and push innovation to take the business to the next level. Experience that will make you successful in this role: Strong leadership experience and clear track record of driving commercial impact through strategic and operational execution. Ability to process complex information and generate data-driven insights and solutions. Proven ability to develop, evolve and optimise effective 4P (and beyond) marketing strategy and value propositions – with experience on how great customer-centric products/services are made and deployed. Significant track record of successful leadership in a complex, multi-national and diverse matrix environment.

Fluency in English and Finnish is essential, fluency in other European languages can be an advantage. Knowledge of payments or related industries including insights, key trends, merchant and customer behaviours and B2B marketing disciplines is highly valued. Even if you don’t check every box, your unique potential and willingness to learn can set you apart. What’s in it for You: Attractive salary and a competitive benefits package to reward your expertise and contributions Tech equipment: Get the tools you need to succeed, including the latest technology to support your workJoin an international team:

Collaborate with experts from across Europe and bring your ideas to life in a dynamic, global environment Grow and develop: Gain hands-on experience and structured training through our PayTech University, designed to accelerate your career and help you reach your full potentialDiscover Life at NexiWe’re an international team of 10,000+ people across 25 countries, united by shared ambition and a passion for innovation. Learn more about our culture, Values, and how we’re shaping the future of digital payments. Visit our Life at Nexi page. Diversity and Inclusion at NexiWe are proud to be an equal opportunity employer:

together, we succeed by embracing our differences and creating a future where everyone can thrive. Your Next Step Starts HereIf this opportunity excites you, we’d love to hear your story.

Submit your application today, and let’s shape the future of digital payments together!Responsibilities QUALIFICATIONS About UsAre you interested in joining one of Europe's leading PayTech companies? Do you want to be part of a diverse team, collaborating with colleagues from across Europe? If so, you're in the right place!About The TeamWe are the result of merging Nexi, Nets, and Sia, with a presence in over 25 countries. With over 80 years of experience, we offer plenty of opportunities for personal and professional growthAt Nexi, we learn, adapt, and think like entrepreneurs.

Discover more about our culture by visiting this page: https: //www. nexigroup. com/en/people/life-at-nexi/overview/?utm_source=career-platform&utm_medium=job-openings&utm_content=about-the-team