Company OverviewAs a three-time Inc. 5000 company, we are one of the fastest-growing beverage companies in the nation. Established in 2015 as primarily a cider business, in 2022, we expanded into the newly established THC-beverage category as the first brand to launch in Minnesota. Now sold in 20+ states, we seek experienced and results-driven sales leaders to continue bringing THC-beverages and cider to new consumers, retailers, and distributors across the country. Position OverviewThe Florida State Sales Manager – THC Beverages will own and grow our business in Florida.
Responsible for developing and executing a strategic sales plan, increasing brand awareness, and building strong relationships with your wholesale network to establish and maintain status as a preferred supplier. This position requires existing experience and established relationships within the Anheuser-Busch InBev (AB-I) wholesaler network in Florida. This role reports directly to the National Sales DirectorKey ResponsibilitiesDistributor Management: Build and maintain strong relationships with AB-I wholesalers in Florida, ensuring alignment on sales objectives, inventory levels, and marketing strategies. Sales Strategy Development & Execution: Develop and implement strategic sales plans to maximize revenue growth and market penetration across Florida. Retail Account Development:
Work closely with AB-I distributors to expand placement in key on-premise and off-premise accounts, including bars, restaurants, grocery, and specialty retail. Market Expansion: Identify and pursue new business opportunities, leveraging existing AB-I network connections and Florida-specific market knowledge. Training & Education: Provide ongoing product training, compliance education, and sales support to distributor teams and retail partners. Brand Activation: Partner with marketing teams to coordinate promotional events, product samplings, and trade shows to enhance brand visibility. Regulatory Compliance: Ensure all sales and marketing activities align with Florida’s cannabis and beverage alcohol regulations. Performance Tracking:
Analyze sales data, market trends, and competitive insights to optimize sales strategies and report on key performance metrics. People Management: Assist Field Marketing in recruiting, training, and supervising Brand Ambassadors. Qualifications And Skills5+ years of proven success in brewery or distributor sales/sales management, with a minimum of 3 years working directly with the AB-I wholesaler network in Florida. Deep knowledge of distributor processes, national accounts, inventory management, market trends, retail execution, forecasting, and budgeting. Top-level organization and planning skills. Demonstrated self-starter with motivational and leadership abilities. Able to travel regularly (50%+) throughout Florida.
An ideal candidate will be centrally located in the state. Compensation & BenefitsBase SalaryQuarterly BonusMileage ReimbursementPhone AllowanceHealthcare StipendGenerous PTOUnlimited Sick
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