Director of Retail Brand Marketing

In shortAt On, we have dedicated ourselves to Ignite the Human Spirit through Movement. This thought defines every move we make around the world and in our global headquarters here in Zurich. In this new role, you’ll be leading our Retail Marketing team and will be responsible for our storytelling in our stores and wholesale partners. You will lead the strategy and execution of all marketing initiatives within a brand’s owned and partner retail environments. This global role will be instrumental in elevating our brand through compelling marketing strategies and concepts.

Your missionDevelop a team of retail marketers, and provide strong leadership fostering a culture of collaboration, coaching, mentoring, and professional developmentLead with a strategic and solution-oriented approach, making decisions, resolving conflicts, and promoting a positive and inclusive work environmentTell the story of the brand, ensure it is consistently messaged across all retail channels (DTC, B2B, and Partners) and aligned with internal Marketing strategiesShape On’s retail brand experience and lead the development of innovative concepts—spanning programming frameworks, services, formats, campaign activations, and storytelling—that differentiate the brand and drive business impactCreate toolkits and guidelines that empower regional retail marketing and brand activation teams to execute with excellenceEffectively collaborate with internal partners and department leads to align Marketing efforts with company strategy and goals; partner with Commercial team to ensure Marketing strategies run parallel with field objectivesDevelop and streamline processes to optimize the efficiency and effectiveness of our retail brand initiativesDemonstrate an understanding and appreciation of On's aesthetics, upholding our brand's visual language and standardsYour story9+ years of progressive experience within retail marketing, consumer experiences and/or in-store marketing roles with a proven track record of developing and executing successful strategies and projects6+ years of experience in a leadership role - your leadership skills have been honed through previous management roles, and you have a demonstrated ability to inspire, motivate, and develop high-performing teams.

Ideally you’ve been part of a Brand Experience Management team. A degree in marketing, art/design, and/or communications. A real expert in your field, you’ve worked brand side with a creative mindset and solution-oriented way of thinking (for at least 5 years). Additionally, agency experience would be a plus.

You have deep knowledge and expertise in marketing and brand building in premium and or luxury space for retailAbility to stay current and build upon Marketing best practices and trends; you have a keen eye for design and aesthetics, understanding how to align them with the On brand identityExcellent communication and stakeholder management skills allow you to collaborate effectively with cross-functional teams and external partners Experience in budget management. Proven track record in end-to-end budget planning, forecasting, and optimization to maximize ROI across global retail initiatives. Digital Marketing experience.

You can demonstrate success in managing agency partnerships and driving results through external collaboratorsYou thrive in a fast-paced and dynamic environment, adapting quickly to changing circumstances and driving innovationYou are skilled at leading teams both directly and indirectly in a highly matrixed environmentAbility to travel 20% - based on business needs/fluctuationA positive spirit, you guide, direct and inspire those around you.

You see yourself as a partner to your teammates and want to help them achieve their true potentialGreat communication skills are a must, with a high proficiency in EnglishWhat We OfferOn is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose. On is an Equal Opportunity Employer.

We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.