Channel Sales Manager

Job Title: Channel Sales ManagerDepartment: Sales & DistributionReports To: Head of Consumer SalesLocation: Either St Thomas or St CroixType: Full-timeRole SummaryThe Channel Sales Manager is responsible for driving sales performance, operational excellence, and brand consistency across all dealer-run retail stores. This role is responsible for developing and managing relationships with channel partners and a network of third-party dealers who represent and sell the company’s mobile products and services. The Dealer Channel Manager acts as the key liaison between the company and the dealer network, ensuring alignment with sales targets, service standards, and compliance expectations. Key ResponsibilitiesChannel Strategy & Development:

Develop and execute a comprehensive channel sales strategy aligned with company goals. Identify, recruit, and onboard new channel partners to expand market reach. Ensure the channel is branded in line with company guidelinesResponsible for driving increased visibility for third party sales networkSales & Performance Management Drive achievement of mobile sales targets across all dealer locations. Responsible for inventory management in the channel networkMonitor daily, weekly, and monthly KPIs and provide coaching or intervention asneeded. Implement sales strategies and promotional campaigns to boost performanceand product penetration. Ensure upselling and cross-selling initiatives are consistently executed.

Set sales targets and KPIs for channel partners and monitor performance. Analyze sales data and market trends to identify opportunities and areas for improvement. Dealer Relationship Management Build and maintain strong working relationships with dealer principals and theirstore staff. Onboard new dealers and provide orientation on company policies, brandstandards, and systems. Conduct regular business reviews with dealers to identify opportunities for growthand address concerns. Act as the primary point of contact for channel partners, ensuring alignment and satisfaction. Retail Operations OversightEnsure each dealer location meets One Communication’s retail standards, including storeSupport branding, merchandising, and customer service.

Conduct regular site visits to assess store operations, inventory management,and service delivery. Coordinate logistics for stock allocation, SIMs, devices, promotional items, andmarketing collateral. Training & DevelopmentDeliver product, systems, and customer service training to dealer staff. Identify knowledge gaps and coordinate refresher training to ensure a high-performing frontline team. Compliance & ReportingEnsure adherence to regulatory, operational, and brand compliance guidelines. Review activation forms, sales logs, and system entries to validate accuracy andlegitimacy. Prepare and submit detailed reports on dealer performance, sales trends, andoperational issues. Provide training, tools, and support to partners to help them effectively sell telecommunications products and services.

Collaborate with marketing to develop co-branded campaigns and promotional materials. Cross-functional CollaborationWork closely with internal teams including product, marketing, and customer support to ensure seamless partner experience. Provide feedback from partners to influence product development and service enhancements. Partner with Finance on financial communications. Be available to support Consumer Sales Operations with reporting and training. Qualifications & ExperienceBachelor’s degree in Business, Sales, Marketing, or related field. 3–5 years of experience in sales or retail channel management, preferably withinthe telecommunications industry. Proven track record in managing indirect sales partners or third-party retailoperations. Strong understanding of mobile technologies and services.

Key CompetenciesStrong leadership and relationship-building skillsAnalytical thinker with solid reporting and data interpretation skillsExcellent communication, negotiation, and presentation abilities Ability to multitask and prioritize in a fast-paced, target-driven environmentProficiency in CRM tools, Microsoft Office Suite, and sales performance dashboardsStrategic thinking with a customer-centric mindset.