Marketing Event Coordinator (4-months contract)

About ONE ChampionshipONE Championship is Asia’s largest global sports media property, and the world’s largest martial arts organization, hosting bouts across all styles of martial arts such as Muay Thai, Kickboxing, MMA, Grappling, etc. In addition to its digital platforms, ONE Championship broadcasts to over 2. 6 billion potential viewers across 190 countries around the world with some of the largest global broadcasters, including Amazon Prime Video Sports, Globo’s Combate, Channel 7 HD, beIN Sports, Abema, Disney+ Hotstar, and more. Job Description:

This is a key role to ignite excitement among fans, through compelling storytelling and emotional connections, to drive tune in to global broadcasts and live event attendance — all on a quest to continue building the greatest global sports media property in Asia. Roles and responsibilities include but are not limited to:

Drive in-market awareness and attendance of ONE Championship events Develop and execute promotional marketing plan, including OOH advertising, digital marketing and paid social strategies to maximize awareness, ticket sales, attendance, and global broadcast viewership for each eventCollaborate with internal stakeholders to develop and execute integrated marketing plans including Athlete Marketing, Public Relations, Performance Marketing, Editorial, Creative, etc.

Develop and maintain strong relationships with external stakeholders to achieve key marketing objectives and drive successful campaignsConsistently review marketing outputs, attendee demographics, and industry best practices to ensure marketing efforts are effective and successful, making recommendations and adjustments as appropriateContact, negotiate and execute media buys and promotional partnershipsPlan and execute promotional activations around ONE Championship events Plan and produce events, experiential activations, and athlete activities to expand touch-points to build reach, frequency, and engagementIdentify and activate suitable affiliate marketing partners from local community groups, grassroots partners, to brand partners and government networks, to drive event-related performanceRefine and optimize ONE Championship’s on-site & online fan experienceCurate new marketing and engagement initiatives to enhance fan experiencesManage end to end live event experience including ticketing strategy, sales and marketing efforts, and on-ground experienceBuild, manage, and activate network of local opinion leaders Conduct research to identify suitable key opinion leaders (KOL) to support live events (or other marketing activations)Contact and negotiate KOLs’ partnershipsManage KOLs’ posting schedules and ensure posts are brand image compliantTrack, analyze, and optimize attendance & viewership metrics Manage the monthly tracking of ticket sales, attendance, and viewership targetsEducate the organization and develop new tactics to optimize attendance & viewership growthExecute market research initiatives to better understand each specific market, including consumer buying & media consumption habits, key opinion leaders, etc.

Manage event marketing budget Manage & track event-based Marketing budget, in collaboration with various internal teamManage other administrative duties and ad-hoc tasks as requiredSkills & Knowledge Required:

3-5 years of event marketing/agency experience preferably in sports and/or live entertainment involving large-scale audienceOutstanding copywriting skills with strong portfolio in paid/promotional marketing campaignsStrategic thinker with strong attention to details and processAble to multi-task efficiently and adhere to deadlines with strong sense of urgency and ownershipSelf-motivated, dedicated, hands-on and willing to go the extra mileAble to work independently and within team environmentComfortable working in a fast-paced environment with ability to handle stress while staying nimble and flexibleOutstanding verbal and written communication skillsProficient in Microsoft Office applicationsMust be able to work varying hours, where requiredWilling to travel where requiredPassion in sports and/or live event marketing will be a bonus