Sobi - Swedish Orphan Biovitrum AB (publ)

Operational Excellence Director France

Posted: 1 days ago

Job Description

Company DescriptionSobi offers the opportunity to work at an international pharmaceutical company focused on specialty pharmaceuticals meeting the high medical needs of rare disease patients and providing treatment and services to them. Our employees come from a variety of backgrounds within research, healthcare, industry and the academic sphere.Job DescriptionUnder the guidance of the General Manager France and Belgium, the Operational excellence director is responsible for leading and embedding a culture of performance excellence across the affiliate. This includes:Launch Excellence as part of the cross-functional team in partnership with the GMCoordinating special projects for the affiliate and be the main point of contact of the EU commercialization excellence teamSales Force EffectivenessOperational Excellence and Customer FocusBusiness Insights, Analytics, and Market SegmentationOmnichannel DevelopmentForecasting in partnership with BUDs & Finance DirectorThe incumbent will operate with high ethical standards aligned with Sobi corporate values, the ABPI Code, and all applicable SOPs, ensuring completion of all initial and ongoing training.This role involves leading significant organizational change, requiring a resilient, solutions-oriented, and growth-focused mindset.The role is part of the local Leadership Team, requiring a strong leadership and collective approach, being able to actively contribute to the affiliate strategy beyond its area of expertise.Key Objectives And ResponsibilitiesLead the transformation of the French affiliate toward a data- and insights-driven culture, using segmentation and analytics to optimize business decisions, commercial planning, and customer engagement.Build and implement strategic frameworks for market segmentation, account management, and business intelligence to drive targeted and effective customer interactions in total partnership with BUDsIn collaboration with business units and cross-functional teams, develop and standardize commercial excellence tools (e.g. account planning, real-time dashboards, dynamic segmentation models).Advance omnichannel strategy, enabling seamless, insight-driven engagement across all customer touchpoints.Champion a customer- and market-centric approach across portfolios and brands, supporting informed, focused decision-making.Accountabilities And Deliverables Launch ExcellenceCo-lead the development of affiliate launch excellence playbooks, embedding market segmentation, competitive intelligence, and customer insight as core elements.Lead commercial readiness by developing robust go-to-market models:Patient journey mappingMarket sizing and segmentationSales force sizing and targetingCompetitive environment analysisPost-launch monitoring and insights generation Operational Excellence and Customer FocusCoordinating special projects for the affiliate and be the main point of contact of the EU commercialization excellence teamLead initiatives to embed a customer-centric and agile operating model across commercial functions.Use segmentation and engagement analytics to refine resource deployment across portfolios and territories.Foster continuous improvement, removing inefficiencies and driving scalable processes to support growth.Build capabilities in data literacy, business acumen, and customer insight interpretation across commercial teams. Sales Force EffectivenessDrive segmentation and targeting frameworks using market and customer insights to support prioritization of accounts and resource allocation.Monitor and optimize KPI performance in collaboration with BUDs, NSMs, and leadership. Proactively escalate risks or opportunities.Maximize use of Veeva CRM for account planning, customer profiling, call planning, and closed-loop marketing.Support rollout of business acumen and account excellence training in partnership with European Customer Excellence teams.Use qualitative and quantitative insights to drive customer understanding and improve go-to-market strategy.Participate and lead with BUDs quarterly Business reviews with cross functional teams Business Insights and Market SegmentationEnhance and structure the affiliate’s use of business analytics and insights to support commercial strategy, performance tracking, and customer understanding.Implement advanced market segmentation frameworks, integrating patient journey, disease epidemiology, referral mapping, and behavioural profiling.Provide actionable insights to senior leaders to support strategic decisions in customer engagement, portfolio allocation, and investment prioritization.Develop customer archetypes/personas using market research and segmentation analytics to inform tailored engagement.Align with global and EU-level initiatives to pilot new analytical tools and methodologies. Omnichannel DevelopmentReview and constantly challenge the vision for omnichannel engagement in France and develop a roadmap for its implementation, aligned with customer expectations and digital trends.Accelerate the deployment of omnichannel capabilities (e.g. Sobi Pro, VAE, CLM), integrating insights from segmentation to personalize engagement.Lead measurement of omnichannel effectiveness, using customer-centric KPIs (reach, engagement, preferences) to inform strategy.Collaborate with global digital marketing to ensure alignment and adaptation of global tools to the local ecosystem. ForecastingLead bottom-up and top-down forecasting with BUDs and FD (patients, volumes, revenues) incorporating insights from segmentation and real-world data.Co-own LRP (Long-Range Plan) assumptions and business cases with BUDs,Finance Director and GM, bringing deep understanding of customer dynamics and market trends.QualificationsUniversity degree (scientific or business discipline preferred)Proven experience in Commercial Excellence, Business Insights, Strategic Marketing or Sales management within the pharmaceutical or biotech industryDemonstrated expertise in market segmentation, data analysis, and insight generationExperience in launching new products and leading cross-functional launch teamsProficient in CRM and analytics tools (Veeva, Power BI, Qlik, etc.)Experience leading change and capability building initiativesPerson SpecificationStrong analytical and strategic thinking skillsExcellent ability to turn data into insight and insights into actionExperience with segmentation methodologies, customer profiling, and targeting strategiesProven leadership and coaching skills to foster a high-performance cultureChange agent with a collaborative and persuasive communication styleResilience and emotional intelligence to thrive in fast-paced, evolving environmentsDeep commitment to ethical standards and customer-centricityAdditional InformationPersonal AttributesThe role is likely to suit someone with an outgoing personality, who enjoys building things as part of a team and who is not afraid of the unknown. Ambiguity is a characteristic of a fast-growing organization and the successful candidate is likely to be someone who thrives on change and on the possibilities created by a changing environment.Significant drive and enthusiasm should be a prominent part of your characterA strong team player, with demonstrated decision-making abilitiesHighly developed interpersonal skills, and the ability to build and maintain networks both externally as well as internallyStructured and organized approach, in a flexible and adaptable spiritHighest levels of personal integrity, with a strong personal commitment to adhere to all rules, regulations, standard operating procedures and the values and ethics, compliance to rules and regulationsA facility and ease in communicating in a scientific environment and with specialized audiences

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