Demand Generation Marketer

By 2030, up to 30% of all workspaces will be flexible. As the world undergoes this monumental shift, flex space operators are leading the charge towards a new way of working - characterized by community, connection, and creating exceptional experiences. Optix is the first and only flex space automation software, enabling coworking and flex operators to thrive. We do this by providing operators with a B2B SaaS platform that automates their operations, engages their community, and helps them grow their business. We're a passionate group of people who support each other to do our best work.

We enjoy pour-over coffee, chocolate croissants, and jamming on our vision of changing the way the world works. And now we're looking for an entrepreneurial-minded individual to join our rapidly growing team. We're looking for a demand generation marketer to join our small but mighty marketing team at Optix. You'll be the go-to person for driving measurable growth through lead generation, campaign optimization, and marketing automation. While our marketing team is focused on creating world-class content, you'll take the lead on building and executing strategies that attract, nurture, and convert prospects into customers.

You'll work closely with sales, product, and content to ensure our pipeline is healthy, our messaging is resonant, and our marketing efforts are always evolving. This is a great opportunity for a marketer who has experience in SaaS and is excited to harness AI as part of their toolkit. Note: This is a hybrid opportunity for someone based in Vancouver, BC (60% in our beautiful water-front Gastown office, 40% from home).

RequirementsWho you areYou have 3-5 years of experience in a demand generation roleYou're a data-driven marketer with a knack for turning insights into actionYou thrive on generating leads, optimizing funnels, and driving measurable growthYou're comfortable wearing many hats—campaign architect, analytics detective, and strategic partner to salesExcellent time management and organizational skills, able to work independently and prioritize effectivelyProven track record with demand generation strategies (paid media, SEO/SEM, email nurturing, partnerships, webinars, etc.

)Hands-on experience with marketing automation tools, CRM systems, and analytics platformsAbility to design and optimize multi-channel marketing campaigns from concept to executionComfort with A/B testing, experimentation, and iterating quickly based on performance dataAmbitious, yet humble and quick to support your fellow teammates Bonus s forPrevious experience in a B2B SaaS environmentExperience using AI-powered marketing tools for ad copy, audience targeting, and campaign optimizationYou're curious about the latest marketing trends, especially in B2B SaaS and the coworking industry, and you're excited about testing new channels and tools to find what worksFamiliarity with content-driven growth strategies and how they integrate with demand-gen What you'll doOwn and execute demand generation strategies to increase qualified leads and pipeline growthDevelop, launch, and optimize multi-channel campaigns (paid ads, email, partnerships, webinars, events)Collaborate with the content marketer to align campaigns with content strategy and nurture sequencesMonitor and analyze campaign performance metrics, reporting results and actionable insights to the teamManage and optimize our marketing tech stack, ensuring smooth integration between toolsTest and evaluate emerging marketing tactics and technologies, including AI-driven tools, to improve efficiency and outcomesPartner with sales to ensure lead quality, smooth handoff, and feedback loops for continuous improvementBuild scalable, repeatable processes for campaign creation, tracking, and reportingBenefitsWe take care of our teammatesThis is a unique opportunity to join a rapidly growing technology startup.

Taking care of our team on this journey is a priority. We offer: Competitive salary compensation and commission structureStrong Employee Stock Option Plan offeringExcellent health and dental coverage program provided by SunlifeMission-driven workplace experience with a positive, collaborative and supportive team culturePersonal and professional growth opportunitiesHealthy snacks and locally roasted coffee - slow pour is our jamTeam lunches and socialsAnnual health and fitness creditFun offsite activities that allow us to reconnect as a teamA beautiful, waterfront Gastown office and a flexible 60/40 hybrid workplace planWe welcome applicants from all walks of life.

Even if you don't feel you meet every requirement listed, we would still love to hear why you think you would be an awesome addition to our team, and we encourage you to apply.