The opportunity to shape and lead commercial teamHigh visibility and decision-making authority. About Our ClientOur client is the leading FMCG firmJob DescriptionDevelop and execute the national sales strategy aligned with overall business goals, ensuring sustainable revenue and volume growth. Oversee the full sales operation across all key channels, including Modern Trade, Traditional Trade, Key Accounts, and emerging online platforms. Manage and optimize the route-to-market model, ensuring effective territory coverage, distributor engagement, and channel profitability. Lead annual planning processes including forecasting, budgeting, trade spend optimization, and performance tracking.
Establish and nurture high-impact relationships with major retail chains, wholesalers, and regional distributors. Drive collaboration between Sales, Trade Marketing, Marketing, Finance, and Supply Chain to ensure seamless commercial execution. Build, coach, and inspire a high-performing sales team with a focus on capability development, accountability, and field excellence. Monitor market dynamics, consumer trends, and competitive movements to proactively respond with data-driven strategies. Champion digital tools and analytics to enhance productivity, in-store execution, and customer engagement.
The Successful ApplicantMinimum 15 years of experience in FMCG sales, with at least 5 years in a senior leadership role such as Sales Director, Head of Sales, or GM Commercial. Proven success managing both Modern Trade and Traditional Trade at a national level, including direct distributor and key account relationships. Strong leadership track record in driving large commercial teams and managing cross-functional collaboration within a matrix organization. Strategic and analytical mindset with hands-on experience in sales forecasting, trade spend management, and P&L ownership. Fluent in both Thai and English, with excellent communication, negotiation, and stakeholder engagement skills.
What's On OfferThis is a rare opportunity to join a top-tier FMCG company at a pivotal growth stage. The role offers strategic impact, direct access to top leadership, and the chance to lead a transformative agenda across the commercial landscape. Contact: Quote job ref: JN-072025-6798114
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