Paid Ads Specialist

Company DescriptionDigital Shaping is a results-driven team focused on empowering brands with customized marketing solutions. We are your dedicated marketing squad, committed to turning your visions into reality while removing stress along the way. Our team excels in branding, strategy, and execution, ensuring your goals are achieved with precision. With a hands-on approach, we craft effective journeys for businesses to launch, grow, and succeed.Job Description: We are looking for a Paid Ads Specialist who can plan, execute, optimize, and scale campaigns across Meta, Google, and TikTok. The ideal candidate can:Write high-converting ad copiesSuggest creative concepts to the social/content teamConduct audience and competitor researchUnderstanding of landing pages and funnels for maximum conversionAnalyze metrics and turn ad spend into real revenueResponsibilities:Manage Meta, Google, and TikTok ad campaigns from start to finish.Research target audiences, competitors, and industry trends to craft winning strategies.Write ad copies that drive clicks and conversions.Suggest creative ideas and campaign concepts to the social/content team.Review landing pages and provide recommendations to improve UI/UX and conversion rates.Analyze key metrics (CTR, CPC, CPA, ROAS, LTV, etc.) and make data-driven decisions.Develop full-funnel strategies, including retargeting, remarketing, and upsells.Collaborate with content, design, and marketing teams to ensure brand alignment.Stay updated with the latest ad platform updates, AI tools, and industry trends.Requirements:Proven experience running campaigns on Meta, Google, and TikTok.Strong skills in ad copywriting, audience research, and landing page optimization.Experience running ads for multiple industries (eCommerce, SaaS, service-based, etc.).Proficient with analytics tools: Google Analytics, Meta Business Suite, TikTok Ads Manager, etc.Ability to turn ad spend into measurable revenue.Comfortable with 100% remote work and using Hubstaff for time tracking.Excellent communication and analytical skills.Bonus Skills:Experience with AI tools for ad optimization and creative testing.Advanced knowledge of funnels, retargeting, and conversion rate optimization.Strong understanding of UI/UX principles for landing pages.Why Join Us?Work fully remote from anywhere with flexible 8-hour workdays.Run campaigns for diverse industries, gaining exposure and experience.Influence creative campaigns without needing to design them yourself.Full strategic freedom to test ideas and maximize revenue.Competitive pay with performance-based rewards.Join a growth-focused, innovative team with opportunities to learn and innovate.