Paid Media Manager

Job SummaryAre you ready to take ownership of paid acquisition for a fast-growing SaaS company? As our Paid Media Manager, you’ll lead and scale paid media initiatives across Europe, shaping strategy and delivering measurable impact.This isn’t just about running campaigns—it’s about building a high-performing engine. You’ll define and execute the paid media strategy, optimize multi-channel performance, manage budgets, and accelerate pipeline growth for our sales organization.We’re looking for a data-driven marketer who thrives at the intersection of strategy and execution. You understand how paid media fuels demand generation in SaaS and know how to turn insights into action. If you’re passionate about driving results and scaling programs that make a real difference, this is a great opportunity.Location: The NetherlandsResponsibilities:Develop and own the paid media strategy across the EU, aligned with pipeline, revenue, and growth targetsPlan and implement multi-channel programs across Google Ads, LinkedIn Ads, Meta, display/programmatic, retargeting, and ABM platformsEstablish channel-mix recommendations, budget allocations, reporting structures, and optimization frameworksLead full-funnel campaign planning: awareness, consideration, conversion, and expansionExecute and optimize campaigns daily to improve CPL, CAC, ROAS, and pipeline contributionLead continuous testing (creative, copy, audiences, landing pages) to improve conversion ratesOwn and forecast paid media budgets across markets and segmentsMonitor performance using tools like Google Analytics, HubSpot, Looker Studio, attribution systems, or BI toolsDeliver recurring insights, dashboards, and recommendations to marketing leadershipCollaborate closely with content, creative, product marketing, RevOps, and sales teams to ensure alignment across messaging and target audiencesManage relationships with agencies, freelancers, and paid-media vendors to enhance execution and localization when neededDrive paid-media best practices across the broader demand-generation organizationEnsure all paid campaigns comply with GDPR and EU advertising regulationsStay up to date on digital trends, platform changes, privacy updates, and competitive opportunities in the EU marketRequirementsBachelor's degree or higher in related field 5+ years of experience in paid media or performance marketing, preferably in a B2B SaaS environmentProven success managing large, multi-country budgets and generating measurable pipeline and revenue impactAdvanced experience with Google Ads, LinkedIn Campaign Manager, and other paid platformsStrong analytical skills: ability to interpret performance data and turn insights into strategyExperience with multi-touch attribution, conversion tracking, UTM frameworks, and reporting dashboardsStrong communication and stakeholder-management skills; ability to present results to leadershipFluent in English; additional European languages are a plusFamiliarity with ABM approaches, intent-data platforms, and enterprise targeting strategiesWhat we offerCompetitive base salary + commission structureOngoing training and professional developmentOpportunities for career advancement within a growing organizationCollaborative and supportive team environment Comprehensive benefits packageAbout The CompanyWe are a global team of innovators and advocates transforming how financial data is captured, stored, and manipulated with our comprehensive suite of automation technology. Our platform seamlessly integrates with your existing ERP for an unrivaled end-user experience. We do the heavy lifting so accounting, procurement, and fundraising teams can do their best work.PairSoft’s aspires to be the strongest procure-to-pay platform for the mid-market and enterprise, with close integration to Microsoft Dynamics, Blackbaud, Oracle, SAP, Acumatica and Sage ERPs.At PairSoft, we are passionate about innovation, transparency, diversity, and advocating on behalf of our customers and communities we support. We offer exciting career opportunities and a collaborative culture that allows individuals to learn, grow, and create meaningful impact. We are expanding and seeking team players who are eager to jump in and contribute to our rapid growth!PairSoft is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status or any other protected status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please email us at: careers@pairsoft.com.To read our Candidate Data Privacy Notice - including GDPR - click here.Powered by JazzHRM1IoIuhPEz