Paid Media Marketing Manager

Company OverviewLTF Digital is a leading digital marketing agency specialising in the medical aesthetics industry. We help clinics and practitioners connect with patients, build their brands, and grow their businesses through cutting-edge digital strategies. Our team is passionate about creating impactful campaigns and delivering measurable results. We offer a collaborative, dynamic, and remote-friendly work environment where your contributions will make a difference.Job Summary (Applicants Must Be UK Residents)We're seeking a talented and results-driven Paid Marketing Manager to develop, implement, and manage our advertising campaigns across Meta platforms (Facebook, Instagram and Google). The ideal candidate will have a deep understanding of Meta's advertising tools, audience targeting, and analytics to drive lead generation, brand awareness, and overall business growth. This position is remote, offering flexibility and autonomy.Key ResponsibilitiesCampaign Development & Execution: Design and execute innovative Meta/Google ads advertising campaigns aligned with business objectives and tailored for the UK audienceAudience Targeting: Conduct thorough audience research to identify and target ideal customer segments within the UK on Meta platformsBudget Management: Strategically allocate and optimise advertising budgets to maximise ROIA/B Testing: Implement rigorous A/B testing methodologies to continuously improve campaign performanceData-Driven Analysis: Analyse campaign metrics, extract actionable insights, and optimise strategies based on dataReporting: Prepare and present clear reports on campaign performance, highlighting successes, challenges, and key learningsCollaboration: Work closely with cross-functional teams (design, content, sales) to ensure campaign alignment and seamless executionRequirementsQualificationsExperience: Minimum of 1 years of proven experience around paid media, with a demonstrable track record of success within the UK marketSkills: Some knowledge of Meta Ads Manager, Facebook Business Suite, Google Adwords, Google Tag Manager and Google AnalyticsData Analysis: Strong analytical mindset with the ability to interpret and act on data insightsCreativity: Ability to develop highly engaging ad copy and creative assets that resonate with a UK audienceAdaptability: Stay updated on the latest Meta platform changes, emerging trends, and best practices in digital advertising within the UKCommunication Excellent verbal and written communication skillsRemote Work Proficiency: Self-motivated with the ability to manage time and projects independently in a remote environmentPreferred Qualifications/ ExperienceMinimum 1 years in a marketing agency or in-house marketing department Meta Blueprint certification (or similar)Experience with other social media advertising platforms (e.g., TikTok, Twitter, LinkedIn)Understanding of how all marketing channels (e.g., social media, email marketing) can impact campaign success KPIs Experience with landing page refinement/conversion Medical/Clinic based Marketing experience BenefitsCompensation and BenefitsCompetitive salary commensurate with experience ranging from £27k to £32K PA - subject to a successful probationComprehensive benefits package: 28 holiday days (excluding Public Holidays)Health insurance Team event away days Flexible working hours Pension contributionsOpportunities for professional development