Paid Media Specialist

Company DescriptionPublicis is a global leading full-service digital, shopper, data and media agency, delivering best-in-class strategy, creative, and technology as part of a Global network. We work with some of the country’s leading brands. We are experts in the full range of digital disciplines including web, mobile, social, Google, CRM and data.The agency is young dynamic and growing rapidly and we are constantly looking for great digital professionals who really want to make a major impact on the digital landscape.We are seeking an experienced digital Paid Media Specialist to drive innovative and highly effective digital marketing executions for our clients.Devise and implement PPC strategies across a number of assigned client accounts and manage the campaigns in accordance with these strategies.Manage the day to day activities of these accounts including technical changes, analyzing and drawing insight from third party analytics data and implementing innovative management techniques to maximize campaign performance (specifically responsible for assisting and achieving significant results and delivering best practice management techniques across assigned client campaigns)Develop strong understanding of the products, competition, industry, marketing goals and objectives of each of your clients.Confidence to manage agency relationships with client service and drive increased performance.ResponsibilitiesKeep up to date with paid search advertising trends, techniques and industry related softwareConduct detailed competitor researchConduct extensive keyword research, analyse and test keyword performance across multiple channels with multiple campaignsSet-up and run paid search campaigns including writing adverts, bid management, advert placement and ongoing optimisation across various channelsUtilise bid management tools and data modelling to maximise the effectiveness of PPC campaignsMonitoring keyword bids and daily/monthly budget capsReporting on quality scores, impressions, click through rates and other account metricsKeyword researchCollaborate with agency team to ensure all activity is complementary, e.g. landing page split testing, tweaking and optimisation to deliver best possible click through and conversion ratesConduct A/B testing to improve; landing pages, ad copy, keywords, bidsOptimise campaigns to improve client ROI.Be able to create audiences and target them appropriately in relevant campaigns.Have the ability to identify macro and micro conversions and create conversion tracking for those areas.Have the ability to create campaigns on Search, GDN and YouTube. Monitor campaign results, analyse key metrics, optimise click-through and conversion rates and create and review daily, weekly, monthly reports for clientsBuild relationships with external representatives from Google, Facebook, etc.Provide recommendations on strategy execution, keyword opportunities, campaign structuring and other facets of paid search in accordance with client goalsParticipate in client monthly status meetingsQualifications4 years’ experience in a Search environment / Search Campaign ManagerExperience in managing big budget campaigns R1M+ a monthStrong grasp of numbers - analytically mindedPerformance driven / focusedAbility to identify issues and problems, generate solutions and chooseappropriate alternativesAbility to write comprehensive insightsTime management skills and the ability to meet deadlinesA keen eye for detailStrong written and verbal communicationThe ability to work well in a team as well as independently and responsiblyA passion for the online industryA true paid search enthusiast!Comfortable with data analysis and particularly strong on ExcelTechnical RequirementsCertified in Google Ads - including Search, display, video, Google Shopping& MobileCertified in Google AnalyticsGMP (Willing to up skill)Google AnalyticsGoogle Tag Manager (Willing to up skill)Google data studio reporting designMINDSETA can-do, will-do, win-win attitudeFirst class organisational and people skillsInnovative and ground breaking ideas to help grow the clients businessAvid learnerEnergeticSelf-starting Team playerConfidentWell presented Progressive Forward thinking AdaptableTechnology savvyWilling to challenge the status quo and be an industry leader.