Paid Search Marketing Manager (LATAM)

Paid Search Marketing ManagerWe're currently hiring a Paid Search Marketing Manager to join our growing remote team.LawnStarter is seeking a highly analytical and data-driven SEM Analyst to help scale our paid search efforts and drive customer acquisition through a multi-brand paid search effort.. As an integral part of our marketing team, you will be responsible for managing, optimizing, and growing our search engine marketing (SEM) campaigns across Google Ads, Bing Ads, and other platforms.Help Us Build the Future of Outdoor ServicesAt LawnStarter, we're transforming the $100B+ outdoor home services industry—making it easier for homeowners to book, manage, and enjoy services like lawn care, landscaping, and more. With $30M+ in venture funding and solid traction, we're investing in the next generation of our platform—and we're looking for a Paid Search Marketing Manager to help drive it.📹 See what we're buildingResponsibilitiesCampaign Management & OptimizationManage and optimize large-scale, complex SEM campaigns across Google Ads, Bing Ads, Meta Ads and other search platformsActivate, optimize and make efficient Local Services Ads (LSA) at scaleMonitor and analyze campaign performance, adjusting bids, bid strategies, budgets, and ad copy to maximize ROIContinuously test and refine ad creatives, landing pages, and audience/location targeting to improve click through rates and conversion ratesData Analysis & ReportingLeverage Google Analytics and other analytic and visualization tools to track key performance indicators (KPIs) and generate actionable insights. Summarize KPIs against targets and provide actionable recommendations for optimization and improvementConduct deep-dive analysis to understand customer behavior, keyword trends, and competitive landscapeDevelop and maintain dashboards to track performance, efficiency, and spendKeyword, Audience & Campaign StrategyResearch and identify new keyword opportunities to expand our reachImplement audience segmentation strategies to improve targeting and efficiencyManage negative keyword lists and refine match types to improve campaign relevanceExecute campaign type strategies that provide max conversion contribution at targeted customer acquisition costs; RSA, DSA, PMax, AI Search Max placements, audiences and moreBudget & Bid StrategyAllocate and manage budgets efficiently to maximize conversions while maintaining profitabilityUtilize automated bidding strategies and manual adjustments to improve ad performanceCollaboration & Cross-Functional WorkWork closely with the product, engineering and content teams to align ad messaging with user intentPartner with developers to implement tracking solutions and troubleshoot conversion tracking issuesProvide insights and recommendations to senior leadership to guide marketing strategyRequirementsExperience & Expertise3-7+ years of hands-on experience managing Google Ads and Bing Ads campaigns, preferably for a fast-paced eCommerce or lead generation business for B2CStrong proficiency in Google Ads Editor, Google Analytics (GA4), and other BI toolsExperience with large-scale search, display, retargeting, video and local services campaignsUnderstanding of auction dynamics, quality score, and smart bidding strategiesAnalytical & Technical SkillsAdvanced skills in Excel/Google Sheets (pivot tables, vlookups, data visualization)Ability to analyze and interpret large datasets to make data-driven decisionsFamiliarity with SQL and scripting (Python or Google Ads scripts) is a plusExperience with tag management through GTM, Segment or other platformsStrategic & Executional AbilitiesProven ability to execute A/B tests and iterate on learningsStrong grasp of conversion rate optimization (CRO) and landing page best practicesAbility to adapt strategies based on competitive trends and seasonalityOther QualificationsStrong attention to detail and ability to manage multiple projects simultaneouslyComfortable working in a fast-paced, remote-first environmentPassion for SEM and digital marketing, with a test-and-learn mindsetWilling to accept challenges and be a pro-active problem solverBenefitsBenefits:Salary range: 50k to 70k USD annuallyFully remote position: Work remotely from anywhere you wantUnlimited PTO: We focus on results. Take the time you need to recharge or enjoy life, work hard when you are backLawnStarter is building the future of outdoor home services. Want to help us shape it? Apply now and let's grow together.