Market Research Specialist About PalmPayPalmPay is a leading pan-African fintech platform providing millions of users with digital financial services through secure, seamless, and inclusive technology. As part of our growing credit and lending product line, we are scaling our Buy Now, Pay Later (BNPL) offering to better serve merchants and consumers across Nigeria. We are seeking a passionate, data-driven Market Research Specialist to join our team and support the design, growth, and optimization of our BNPL business.
Job SummaryThe Market Research Specialist will play a vital role in gathering and analyzing data on consumer behavior, merchant adoption, market trends, competitive positioning, and credit product demand across Nigeria. This position supports strategic product decisions and drives customer-centric innovation for the BNPL offering.
Key ResponsibilitiesConduct field and desk research to understand BNPL usage, customer pain points, merchant feedback, and credit appetite across different user segmentsAnalyze market trends, competitor offerings, pricing models, and partnership strategies to inform product positioning and expansion plansCollect data through surveys, focus groups, in-person interviews, and digital analytics toolsWork closely with the product, credit risk, and business development teams to provide insights for go-to-market strategies, product improvements, and customer acquisition effortsMonitor KPIs and assist in preparing market intelligence reports, dashboards, and presentations for senior stakeholdersIdentify new customer segments or under-served micro-markets with BNPL growth potentialSupport A/B testing initiatives and provide feedback loops based on user research findingsEnsure all data collection and research activities are compliant with internal policies and regulatory standardsQualifications And RequirementsBachelor's degree in Marketing, Business, Economics, Statistics, or related field3+ years of experience in market research, preferably within fintech, lending, or consumer financeSolid understanding of the Nigerian consumer lending landscape and credit productsExperience conducting both qualitative and quantitative researchStrong analytical skills and proficiency in tools like Excel, Google Sheets, Power BI, or TableauExcellent communication, presentation, and stakeholder engagement skillsFamiliarity with Nigeria’s financial services and retail landscape is highly desirableAbility to work independently, travel within the region when necessary, and meet deadlinesPowered by JazzHRQqO4Q8dWQa
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