About Paweenee’sWe’re the nut butter brand that believes simple is best. No additives, no nonsense — just nutritious, delicious spreads that feel like home. From TikTok trends to family tables, we’re building a fun, honest, and modern food brand with sustainability at heart. And we’re just getting started. Your RoleWe’re looking for someone who can blend strategy with creativity — someone who’s as good with campaign dashboards as they are with big ideas. You’ll lead our marketing strategy, from sales-driven launches to TikTok-ready storytelling, and make sure our jars keep flying off the shelf.
What You’ll Do• Lead marketing campaigns across online channels (Shopee, TikTok Shop, LINE, etc. )• Analyze what works (and what doesn’t) — from ads to affiliate performance• Build smart strategies to grow customer love and lifetime value• Guide content that’s on-brand and scroll-stopping• Collaborate on live-selling, launches, pop-ups, and creator partnerships• Own marketing KPIs — sales, reach, ROAS, and retentionWho You Are✅ 2–4 years in performance marketing, campaign strategy, or e-commerce✅ Fluent in Meta Ads, Shopee Ads, Google Analytics, LINE OA, etc.
✅ You speak both spreadsheet and storytelling✅ Data-informed, not data-obsessed✅ You can zoom out to plan, and zoom in to execute✅ Based in (or willing to relocate to) Khon KaenWhat You’ll Love🌱 Join a brand that’s witty but honest, simple but bold🌍 Work with a team that’s kind, fast, and fun🛒 See your work drive real growth — from cart to kitchen💚 Be part of a purpose-led brand that puts people and the planet firstcan this position be call Marketing & brand director
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