Performance marketer

Company Description Novin Saffron, a part of Golrang Industrial Group, has been driving innovation in the saffron industry for over 32 years. The company's mission is to elevate the national and global presence of saffron, Iran's most significant traditional product, while continuously advancing consumer satisfaction. Alongside pure saffron, Novin Saffron also produces related products such as rock candy, herbal teas, and barberries, further contributing to this mission through quality and innovation. Role Description This is a full-time, on-site role for a Performance Marketer, based in the Greater Tubingen area. The Performance Marketer will be responsible for planning, executing, and optimizing marketing campaigns across various digital platforms, analyzing campaign performance data, managing ad budgets, and identifying opportunities for improved performance. The person in this role will collaborate with content and design teams to create high-performing campaign assets and ensure alignment with branding and strategic goals. Qualifications Strong skills in digital advertising, including Pay-Per-Click (PPC), Search Engine Marketing (SEM), and social media advertisingProficiency in data analysis, A/B testing, and performance tracking toolsExperience in Google Ads, Facebook Ads Manager, and similar ad platformsKnowledge of marketing analytics tools such as Google Analytics and conversion trackingExcellent communication and collaboration skillsAbility to develop and manage budgets effectivelyExperience in the food or FMCG industry preferred but not requiredBachelor's degree in Marketing, Business, or a related field