Performance Marketing Analyst - Majamojo

About the role:We're looking for an experienced and strategic Senior Performance Marketing who can drive user acquisition, player quality, and monetization growth across Majamojo's game portfolio. This role combines hands-on campaign execution with strategic leadership — balancing data-driven performance optimization with strong understanding of brand visibility and product awareness in the gaming ecosystem.You will lead paid marketing initiatives across UA, retargeting, in-app ads, and awareness channels, working closely with creative, product, and monetization teams to ensure sustainable ROI and player lifetime value.What You Will Do, but not limited to:User Acquisition & GrowthPlan, execute, and optimize multi-channel campaigns across Google UAC, Meta Ads, TikTok Ads, ASA, Unity Ads, IronSource, Moloco, and othersManage campaign structures, bidding strategies, and budget pacing to achieve CPI, ROAS, and LTV targetsDevelop and maintain a growth forecast model based on acquisition cost, retention, and monetization KPIsAnalyze existing channels and identify new opportunities to increase ROI and new usersIntegrate ad channels with data analytics tools such as Adjust and FirebaseProduct & Brand AwarenessDesign and execute brand awareness and product visibility campaigns (YouTube, TikTok TopView, influencer, display) to expand reach and strengthen IP presenceCoordinate with brand and content teams to align messaging between performance and brand campaignsCoordinate with brand and content teams to align messaging between performance and brand campaignsAnalyze uplift in awareness, engagement, and organic install growth from upper-funnel effortsIn-App Ads MonetizationCollaborate with the monetization team to optimize in-app ad networks (AdMob, Unity Ads, AppLovin MAX, IronSource, etc.)Track ad fill rate, eCPM, ARPDAU, and balance between ad monetization and user experienceSuggest creative placements or event-driven ad triggers to increase ad revenue without harming retentionCreative Strategy & Asset IntelligenceAnalyze ad creative performance and identify winning themes, messages, and formatsWork closely with the creative team to brief data-inspired asset requests (video, static, playable ads)Build and maintain an asset performance dashboard with clear recommendations per audience segmentResearch trending creatives in the market and apply the findings to enhance asset performance and campaign resultsReporting & LeadershipLead weekly performance reviews with product and finance to align UA efficiency and revenue targetsProvide insights and learnings across CPI, ROAS, LTV, Retention, and cohort performanceMentor and develop junior performance marketers to execute with operational excellenceRequirementsBachelor's degree in Marketing, Business, or Data/Analytics3-6 years of experience in performance marketing or user acquisition, preferably in mobile gaming or app publishingDeep hands-on knowledge of:Google Ads (UAC), Meta Ads Manager, TikTok Ads, ASA, Unity / IronSource / AdMob / AppLovin MAXApp tracking tools: Appsflyer, Adjust, Firebase AnalyticsCohort and revenue analysis (ROAS, LTV, ARPU, Retention)Strong analytical skills with the ability to translate data into actionable strategyProven success managing large budgets and scaling paid campaigns profitablyUnderstanding of upper-funnel marketing (awareness, influencer, video, PR synergy)Experience collaborating with product, creative, and BI teams in fast-paced environmentsExcellent communication and presentation skills in both Bahasa Indonesia and EnglishPassion for games, mobile apps, and player communitiesNice to HaveExperience with creative automation / asset versioning toolsFamiliarity with programmatic buying platforms or DSPs (e.g., Liftoff, Mintegral, Moloco)Basic SQL / data visualization (Looker, Tableau, Data Studio)Prior work in Southeast Asia gaming markets (Indonesia, Philippines, Thailand, Malaysia)