Performance Marketing Manager

On-Target Earnings: $80,000 - $90,000Location: Kelowna, BC (In-Studio)Benefits: Health Coverage Dental Coverage Unlimited Paid Time Off Real Impact Team Culture That Actually Feels Like One👋 About UsAt Martell Media, we’re on a mission to inspire people to become the best versions of themselves and share their transformations with the world.Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we’re building a company that values leadership, growth, and simplicity, and we’re looking for people who live those values too.At the heart of everything we do:1️⃣ Be the example…growth mindset. 2️⃣ Build the people…we build people, the people build the business. 3️⃣ Simple scales…we scale with simplicity, not complexity.🎥 Why you shouldn't work here – Radical Transparency from our CEO📝 What Applying Looks LikeWe keep it transparent and efficient. Here’s what to expect:1-min intro video (Loom, Vidyard, or Google Drive – share your link below)Application review15-minute intro callStrengths assessment – how you learn and doIn-person interview – values and culture fitPaid test project – work with us, like you're already on the teamFinal call with our CEOOffer – if we’re both excited, we move forward fast💼 About the RoleAs our Performance Marketing Manager, you’ll be the engine that turns clicks into customers. You’ll own every piece of the acquisition funnel, from paid traffic to direct-response copy to pipeline attribution. Your north star: revenue from qualified leads.This role is ideal for someone obsessed with performance, who lives and breathes funnels, metrics, and offers and wants to do it all in an ambitious, in-person, creative environment.🔍 What You'll DoPaid Media & AcquisitionPlan, launch, and scale paid campaigns across Meta, Google/YouTube, LinkedIn, TikTok, and emerging channelsOptimize bids, budgets, and audiences to hit ROAS, CPL, and CAC targetsContinuously test new offers, hooks, formats, and channels to find new growth leversDirect-Response Copy & CreativeWrite high-converting ad copy, headlines, CTAs, and sales scriptsBuild landing pages, email sequences, VSLs, and sales letters that convertCollaborate with our design/video team to create thumb-stopping ad creativeFunnel Strategy & OptimizationArchitect full-funnel experiences including lead magnets, tripwires, webinars, and sales callsBuild nurturing journeys that segment prospects from TOFU to BOFURun A/B and multivariate tests to optimize conversion rate, AOV, and LTVAnalytics & ReportingOwn reporting dashboards for CAC, LTV, payback period, pipeline velocity, and attributionPresent weekly performance insights to leadership and recommend growth opportunitiesMaintain data hygiene across platforms (GA4, HubSpot, Facebook Ads, etc.)Collaboration & Project ManagementWork cross-functionally with Sales, Product Marketing, Creative, and OperationsManage freelancers or agencies as needed to execute and scale campaignsDocument winning campaigns, funnels, and learnings in playbooks for repeatable success🧠 What You BringRequired3–5 years in demand gen, performance, or growth marketingProven record of hitting ROAS/CAC targets in B2B SaaS, coaching, or info-product companiesMastery of Facebook Ads Manager, Google Ads, and at least one CRM/funnel builder (ClickFunnels, HubSpot, GoHighLevel, etc.)Portfolio of copy or campaigns that directly led to salesAdvanced Google Sheets/Excel skills and data fluency (GA4, attribution, cohort analysis)PreferredExperience marketing high-ticket offers ($5K+)Meta Blueprint or Google Ads certifiedFamiliarity with Dan Martell’s “Buy Back Your Time” or other growth systemsCreative direction or basic video-editing abilities💡 You're a Great Fit If You…Own your numbers and love being judged on results, not effortWrite killer copy that blends clarity, urgency, and psychologyEnjoy spreadsheet deep-dives as much as creative brainstormingThrive in a fast-paced, high-output environmentAre hungry for more than a job, you want a mission🌄 Why Kelowna? Why Now?People move here for the views. They stay for the vibe. Kelowna offers:A thriving entrepreneurial ecosystemWorld-class outdoor activities at your doorstepGreat schools, arts, and a vibrant, welcoming communityLakeside patios, mountain trails, craft coffee, and yes, amazing wine