Performance Marketing Manager

Position Overview:The Performance Marketing Manager will play a pivotal role in shaping and executing our digital marketing strategy. This role requires a data-driven, strategic thinker with a track record in performance marketing. The successful candidate will manage and optimize marketing campaigns across various digital channels to drive customer acquisition, engagement, and retention.Key Responsibilities:1. Channel Development:- Develop and execute comprehensive performance marketing strategies across channels to meet business goals.- Identify new growth opportunities and innovative approaches to performance marketing channels and media mix.2. Campaign Management:- Plan, create, and manage digital marketing campaigns, including paid search, social media, display advertising, and email marketing.- Monitor and optimize campaign performance to maximize ROI.3. Analytics and Reporting:- Analyze campaign performance data to derive actionable insights.- Prepare and present detailed reports on campaign performance, including key metrics, trends, and recommendations.4. Budget Management:- Manage and allocate the performance marketing budget effectively to ensure optimal spending and ROI.- Track and report on budget utilization and performance.5. Collaboration:- Work closely with cross-functional teams, including creative, content, and product to align marketing efforts with overall business objectives.- Collaborate with external third-party vendors as needed.6. Optimization:- Continuously test and optimize campaigns, including A/B testing of creatives, landing pages, and ad copy.- Implement best practices for conversion rate optimization (CRO) and user experience (UX).Qualifications: - Bachelor's degree in Marketing, Business, or a related field- 3/4+ years of experience in performance marketing, with a proven track record of managing successful digital marketing campaigns.- Expertise in key digital marketing channels, including Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.- Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, SEMrush, Tableau).- Excellent understanding of SEM, and PPC principles.- Proficiency in marketing automation platforms- Strong project management skills and the ability to manage multiple projects simultaneously.- Strong communication and presentation skills.- Creative thinking and problem-solving abilities.- A proactive and results-oriented mindset.