Performance Marketing Manager

Performance Marketing ManagerTaze Çiçek is one of Turkey’s leading online flower and gifting brands, combining technology and creativity to deliver thousands of orders every day. As we continue to expand our marketing ecosystem, we are looking for a Performance Marketing Manager who will lead our digital advertising strategy across multiple channels, manage large-scale budgets, and drive measurable growth through data-driven optimization.ResponsibilitiesPlan, manage, and optimize performance marketing campaigns across Google Ads, Meta Ads, YouTube, TikTok, and other paid media platforms.Lead the full funnel of paid marketing — from awareness and acquisition to conversion and retention.Analyze performance data daily and optimize campaigns toward ROAS, CPA, CVR, CTR, and LTV targets.Develop audience segmentation and remarketing strategies using GA4, Google Ads, Meta Ads Manager, and Insider/CRM tools.Collaborate closely with the creative and content teams to generate high-performing ad creatives and A/B test variations.Manage and report advertising budgets, ensuring alignment with business objectives and profitability.Continuously monitor market trends, competitor activities, and algorithm updates to identify new growth opportunities.Provide clear performance insights, forecasts, and action plans to senior management on a weekly and monthly basis.RequirementsBachelor’s degree in Marketing, Business Administration, Statistics, or a related field.5+ years of hands-on experience in digital performance marketing (Google & Meta experience is mandatory).Proven track record in scaling e-commerce campaigns with measurable ROAS and revenue impact.Advanced knowledge of Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook, Instagram).Experience in GA4, Tag Manager, and conversion tracking setup and optimization.Strong analytical mindset, with proficiency in Excel, Google Sheets, and data visualization tools.Ability to manage high budgets and make agile, data-based marketing decisions.Excellent communication skills and experience collaborating with design, content, and tech teams.Experience with tools such as Insider, Looker Studio, Optmyzr, or similar platforms is a plus.What We OfferThe opportunity to lead digital growth within one of Turkey’s fastest-growing e-commerce brands.Competitive salary and performance-based bonuses.A data-driven, dynamic, and innovation-focused work environment.Continuous professional development opportunities and access to advanced marketing tools.Important NoteThis position requires on-site work at our Beykoz office. Remote or hybrid working models are not applicable.