Performance Marketing Motion Designer

About Our CompanyLemFi (YC S21, Series B) is revolutionizing cross-border financial services for immigrants through its multi-currency platform. We provide instant remittances, foreign exchange services, and multi-currency accounts, all in one seamless experience.With employees across 15+ countries, our platform supports twelve currencies and integrates directly with local banks and mobile money providers, ensuring fast, low-cost transactions. But we’re not stopping at payments. LemFi is building a comprehensive financial ecosystem empowering immigrants with the financial tools they need to thrive—wherever they go.Our vision: To build the first full-stack financial services hub for the world’s immigrant population. 🚀The RoleWe’re looking for a creative partner who can design and strategise. You’ll own paid ad creative across static and video formats, shaping ideas from research through to execution. This isn’t just an asset-production role — you’ll help us develop creative strategies that drive performance.What You'll DoDesign and produce static and motion/video ads across Meta, TikTok, Google, and Display. Translate campaign data and audience insights into creative ideas. Research competitor trends and emerging formats. Build, test, and iterate ad concepts to improve CTR, engagement, and conversion. Collaborate with performance marketing, copy, and brand teams to align messaging and visuals. Maintain a scalable asset library and ensure brand consistency. What You'll BringProven experience designing for paid media (portfolio required). Skills across graphic + motion design (Adobe Creative Suite, Figma, After Effects, etc.). Strong understanding of digital advertising and performance metrics. Ability to ideate strategically, not just execute briefs. Comfortable balancing speed, quality, and experimentation. Nice To HaveExperience with dynamic creative optimisation and/or A/B testing. Familiarity with interactive or emerging ad formats. Background in performance-led businesses (e-commerce, fintech, apps, etc.)Interview ProcessPortfolio submission (with annotated performance outcomes)Creative test / task (e.g. ideate 2–3 ad concepts + mockups)Interview with design, marketing, and leadershipWalkthrough of past work: decision-making, iterations, outcomes