Performance Marketing Specialist

Who we areXe.gr combines a household name with 31 years of history and the start-up mentality of a fast-growing technology company. We operate the largest horizontal marketplace in Greece connecting buyers and sellers in the real estate, jobs, second-hand goods and automoto verticals while undergoing a fascinating transformation. With a team of 160, working to further develop and optimize our offering continuously, we enable our customers to find their home, get a job or sell their car and other goods. By adding small features with a rapid pace, we make the everyday life of millions of users easier!Position (short) summaryWe are looking for an analytical, self-motivated person to join our Marketing team as a Performance Marketing Specialist. Your main responsibilities will include the rollout of integrated marketing campaigns and the measurement/analysis of the results in order to constantly optimize our campaigns. You will be working closely with our Data team, along with other key stakeholders to actively contribute in crafting our Digital strategy end-to-end.ResponsibilitiesHands-on management of our digital media campaigns in all the related platforms (Google Ads, Facebook, etc)Use a data driven approach to derive insights on strategy & performance and make sure we are reaching our KPIsPropose and ensure budget is spent across performance channels efficiently and maximize return on marketing spend Work closely with any partner agencies and/or internal teams to implement best practices & leverage a customer’s journey to increase conversionEffectively communicate campaign strategies and performance across key stakeholders as neededWork with the product team to implement marketing strategies that span into trial/product experience, and impact both customer conversion and future retention/upsellResearch marketing trends and monitor competition, to continually innovate and test new lead generation approachesJob requirementsStrong analytical skills and passion for interpreting quantitative and qualitative data into consumer insights1+ years of working experience in general or in a similar role will be considered a plus. More importantly, the determination to catch up with the role responsibilities fast (even if there is no prior experience)Basic knowledge of Google Ads, Meta Ads and all the other social media platforms out there Background in Mathematics, Statistics or any other related field will be a plusA can-do attitude, initiative taking mindset and self driven approach Ability to learn fast, fierce about speaking your mind and proposing optimizations on existing ways of working, while introducing best practices What we offerThe chance to have a real impact, by joining a Marketing team where you will need to solve a lot of interesting problems and influence how we do things Autonomy, decision making freedom and opportunities for professional growth Competitive remuneration package based on experience and skillsA flexible working environmentA private health insurance plan Outdoor activities. team excursions, kayaking, trekking and other  Diversity statementAt xe.gr we support human rights and focus on creating a diverse and inclusive workplace. All candidates are treated equally, regardless of race, color, national origin, ethnicity, gender, age, disability, sexual orientation, gender identity, or religion.