Performance Marketing Specialist

Job Description: We are looking for a results-driven Performance Marketing Specialist to manage, optimize, and analyze paid digital campaigns that drive leads, conversions, and ROI. You will work across multiple channels to improve campaign performance and contribute to the company’s growth objectives.Responsibilities:Plan, execute, and optimize performance-based campaigns on platforms such as Google Ads, Meta Ads, LinkedIn Ads, and programmatic channels.Monitor KPIs, analyze campaign performance, and provide actionable insights for improvement.Conduct A/B testing and conversion rate optimization to maximize results.Collaborate with creative, content, and analytics teams to develop high-performing ad assets.Prepare performance reports and presentations for management and stakeholders.Stay updated with digital advertising trends, tools, and industry best practices.Requirements:Bachelor’s degree in Marketing, Business, or related field.Proven experience in performance marketing, digital advertising, or PPC campaigns.Strong analytical skills and proficiency in Google Analytics, Ads Manager, and reporting tools.Excellent problem-solving, communication, and project management skills.Ability to manage multiple campaigns simultaneously and meet deadlines.Experience with marketing automation or CRM platforms is a plus.Benefits:Competitive salary and performance-based incentives.Opportunities for professional development and career advancement.Dynamic, collaborative, and innovative work environment.Flexible or hybrid working arrangements.