Performance Marketing Specialist (Paid Ads – D2C & B2B)

🚀Ready to own and scale a high-growth wellness brand’s paid ads?At Icetubs, we’re looking for a Performance Marketing Specialist who can drive results through smart strategy, testing, and creative execution.You’ll work closely with our Marketing Lead, who defines the overall direction, but you’ll have real ownership of the paid ads engine, from campaign ideas and creative testing to performance optimization and scaling.Why you’ll love this roleStrategic ownership: You bring ideas, test hypotheses, and refine what works.Collaborative setup: Partner with the Marketing Lead for alignment and a dedicated content creator for execution.Growth opportunity: Manage and scale a 5-digit monthly ad budget across Meta, Google, and beyondWellness perks: Gym, sauna & ice bath access at the office + healthy lunch daily.What you’ll doPlan, launch, and optimize paid campaigns across Meta & GoogleExplore and test new channels like YouTube ads.Allocate and track a monthly budget with a focus on CPA, ROAS, and scalability.Develop and test creative ideas in collaboration with the content creator.Contribute strategic input on audience targeting, offers, and funnel improvements.Report performance insights to the Marketing Lead and propose data-driven next steps.(Bonus) Run B2B campaigns targeting gyms, spas, and wellness partners.You are3–6 years of hands-on experience managing paid media at scale.Skilled in Meta Ads Manager, Google Ads, and analytics tools (GA4, HubSpot).Analytical yet creative. You enjoy testing hooks, angles, and formats.Comfortable owning both execution and iterative strategy within a clear brand direction.Strong communicator who thrives in a fast-moving, collaborative team.Bonus: Experience with B2B lead generation or LinkedIn Ads.We offerCompetitive salaryGym, sauna & ice bath access at the office.Daily healthy lunch + product discounts.The chance to shape and scale one of Europe’s fastest-growing wellness brands.📩 Apply now and help us turn more people around the world into cold therapy fans.