Performance Marketing Specialist

PlusMinusOne is a mobile startup studio that focuses on developing and marketing its own apps that are used and loved by millions of people around the world. Our products collectively reach more than a half-million new users every month in the US market alone. We are a remote-friendly startup with offices in San Francisco, Istanbul and Ankara.We have been building mobile products focused on Business, Photo & Video, and Education categories in the App Store mainly for the US market since 2016. And in each of these categories, our goal is the same: provide actual value to people with the best mobile user experience.We’re in an exciting period of growth and are looking for an exceptional Performance Marketing Specialist who will help us shape the future of mobile.Who are we looking for:2+ years of paid user acquisition experience, preferably with consumer mobile appsExperience with digital advertising platforms like Google Adwords, Facebook, Tiktok, Snapchat, Apples Search Ads or programmatic advertising.Good understanding of KPIs such as LTV, CAC, CPA, eCPI, eCPM, ROI, ROAS, CTRFamiliarity with tracking tools for mobile advertising campaignsStrong sense of analytical thinking, detail orientation with proven ability to translate performance metrics into actionable insights,Self-motivated, hands-on, and a proactive team playerExcellent written and verbal communication skills in English.University degree from a reputable university preferably in Engineering, Statistics or EconomicsResponsibilities:Managing and optimizing the performance marketing campaigns for the digital channels which are listed aboveAnalyzing and optimizing various steps in user funnel, to increase the effectiveness of user acquisition campaignsCreate, maintain, and distribute tracking and reporting against core KPIProvide input and data-driven insights to the creative teamWork directly with design and external partners to develop creative and compelling assetsIdentifying the latest trends and technologies affecting our industryWhat we offer:Opportunity to make an impact on millions of global users' life and the future of mobileChance to be a part of a passionate and driven team where everyone’s ideas are valuedWorking in an environment with a Silicon Valley startup culture and benefitsA hybrid work environment with 3 days a week at the Kabataş Istanbul office14 days of paid vacation that starts from the first year of joining the teamQuarterly profit sharing based on performanceAbility to own a stock option after the first yearPrivate health insurance packageReimbursement package for any education, course, etc.Reimbursement package for your sports activitiesA Macbook, iPhone, magic mouse, magic keyboard, and any other hardware that you need to deliver your best work.Let's shape the future of mobile together!