Performance Marketing Specialist (PPC) - Yandex experienced

About UltaHostUltaHost is a fast-growing global web hosting provider oAering cutting-edge hostingsolutions to thousands of clients worldwide. We pride ourselves on reliability, innovation,and an unwavering commitment to excellence in digital performance. Our team spansmultiple countries and cultures — all united by one goal: building the most trusted andhigh-performing hosting experience.Job OverviewWe are looking for a Performance Marketing Specialist (PPC) with strong experience inregional markets where Yandex plays a key role, to take full ownership of our paid mediastrategy and execution across multiple platforms.This is a high-impact role for a data-driven marketer who excels at scaling paid campaigns,optimizing conversion funnels, and turning performance insights into sustainable growth.Key ResponsibilitiesEnd-to-End Campaign Management Own strategy, setup, execution, and optimization of paid campaigns across GoogleAds, Bing Ads, Yandex Direct, Meta Ads, and Native Ad Networks (Taboola, Outbrain,etc.) Identify opportunities to expand into additional platforms such as LinkedIn Adswhen relevant Build platform- and region-specific campaign structures, keyword strategies, andbidding modelsPerformance Optimization Continuously test, optimize, and scale campaigns through A/B testing, audiencesegmentation, creative iteration, and funnel analysis Improve core performance metrics including CPL, CPA, and ROAS Leverage Yandex-specific auction mechanics, algorithms, and quality factors tomaximize performanceConversion Tracking & Analytics Ensure accurate conversion tracking and attribution using Google Tag Manager andGA4 Set up and manage Yandex Metrica, including goals, events, and behavioral insights Analyze attribution models and user journeys to inform optimization decisionsBudget Management Own budget planning and allocation across platforms to maximize ROI Strategically manage testing and scaling budgetsReporting & Insights Build and maintain actionable reports and dashboards (preferably via LookerStudio) Translate performance data into clear insights and strategic recommendations forstakeholdersCollaboration Work closely with design and copy teams when needed to develop high-performingad creatives and landing pages tailored to regional audiencesRequirements 3+ years of hands-on experience in performance marketing / PPC across major paidplatforms Strong practical experience with Yandex Direct, alongside Google Ads and Meta Ads Proven track record of delivering measurable results in competitive markets (CPL,CPA, ROAS) Advanced expertise in conversion tracking, pixel/tag implementation, and datadriven optimization Solid knowledge of GA4, GTM, and A/B testing methodologies Highly analytical mindset with the ability to turn performance data into strategicactions Self-starter with strong ownership mentality, able to work independently whilecollaborating cross-functionally Excellent communication skills and a passion for growth marketingHighly Preferred Previous experience in SaaS, cloud, or hosting companies in a similar role(Performance Marketing Specialist / PPC Specialist) Deep understanding of user behavior and acquisition dynamics in Yandex-dominantregional markets