Performance Strategy Director

About CaratCarat, part of the dentsu network, is the world’s first media agency—and today partners with some of the most storied and innovative brands globally. Built on the principle of Designing for People, Carat uses deep human understanding, data, and creativity to craft media strategies that drive both connection and growth.At Carat, people are encouraged to challenge conventions and harness creativity while shaping the future of media for leading brands worldwide.About the roleWe are looking for a forward-thinking Performance Strategy Director to lead the development of performance-driven strategies across major clients in the MENA region. You will act as the bridge between technology, data, and storytelling — shaping how we use performance media, analytics, and platforms to drive measurable business outcomes.This is a client-facing (not client-handling) role suited for a confident communicator and storyteller with strong experience in performance strategy, search, and data-driven planning.Key ResponsibilitiesLead the performance strategy for key clients across markets, ensuring integration of data, tech, and communications thinking.Partner with client leads and media teams to define growth opportunities through performance-based frameworks (ROAS, CPA, demand and bidding optimization, etc.).Translate complex data and platform insights into clear, compelling narratives that drive decision-making at the client level.Collaborate closely with digital, media, and creative teams to build strategies grounded in technology, search, and consumer behavior insights.Maintain a strong understanding of performance ecosystems (search, social, commerce, analytics, programmatic) and how they interconnect.Support thought leadership initiatives by contributing to internal best-practice playbooks, presentations, and client strategy sessions.Mentor and guide performance strategists and planners to foster analytical and storytelling excellence across the team.Requirements13-15 years of experience in performance strategy, media, or digital marketing — ideally within agency or consultancy environments.Proven expertise in search and performance marketing, including bidding strategies, demand analysis, and optimization.Strong understanding of technology-driven categories such as telecom, tech, or data-intensive industries.Ability to translate data into actionable strategies and articulate them with clarity and confidence to senior clients.Exceptional communication and storytelling skills — capable of simplifying technical concepts for business audiences.Strategic thinker with hands-on exposure to performance measurement, attribution, and media efficiency frameworks.Regional experience in MENA preferred; however, we welcome candidates with advanced-market exposure (UK, Germany, Italy, France, Spain, Singapore) and confidence in English communication.Experience in AI language models and tools and their application in enhancing strategic analysis, audience understanding, and content optimization.Working with usJoining dentsu international, you’ll join a team of 70,000 people. It’s an opportunity to produce career-defining work. Along the way, you’ll team up with inspiring colleagues and encounter a richness of clients, cultures and experiences. We offer exciting challenges, memorable experiences and opportunities to shape your future.Inclusion and DiversityWe’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.We’re looking for curious minds and bold thinkers who are ready to grow and make a difference. If that’s you, apply now and let’s shape the future together at dentsu.