Marketing Manager - Borsalino Fragrances

Company DescriptionPerfume Street, created as a spin-off of DPLG's licensing arm in 2023, specializes in the creation, promotion, and distribution of luxury fragrances globally. Role DescriptionThis is a full-time role for a Marketing Manager with a special focus on digital marketing, located on-site in New York, NY. The Marketing Manager will be responsible for developing and implementing marketing strategies to increase brand awareness and drive sales of the Borsalino Fragrances worldwide . Daily tasks include managing social media accounts, lead generation, performing web analytics, and overseeing digital marketing campaigns and influencer seeding.

The role involves close collaboration with the marketing team of Borsalino ready to wear and would report directly to the company's CEO. What we are looking forWe are looking for someone with prior understanding of the luxury industry and specifically the world of fragrances. As a pivotal role in a small structure, this role requires a very hands on approach, and high responsibility, but also gives an incredible exposure to all segments of the fragrance marketing world. This role is expected to grow into a marketing manager position, and then a marketing director position as the company grows.

QualificationsProficiency in Social Media Marketing and Lead GenerationStrong expertise in Fragrance specific influencer and affiliate marketingExperience with PPC and meta adsStrong analytical and problem-solving abilities and hands on approach to tasksAbility to own your P&L and create BudgetsWhat you would get from this roleExposure to trade marketing and retailAbility to construct a team to your imageHigh exposure to the different part of the marketing strategy: Product launches, trade marketing, PR, and general strategyAbility to grow within the companyCompetitive package and equity in a growing company (90k-125k USD + Equity Package with yearly growth opportunity)