Main Objectives of JobThis position is responsible to design, develop and implement with his/her team trade marketing strategies for Core Whisky, Premium and Boutique brand supporting channel development plans to top and bottom line, market share and L3F targets. The incumbent is expected to lead, guide and inspire the trade marketing team with excellent collaboration skills to work, communicate, and interact effectively with Marketing, sales and finance. Roles & ResponsibilitiesDesign the strategic trade marketing annual plan in synergy with sales and marketing with an effective promotional and activation plan (“push & pull strategies”) aligned with corporate strategy.
Work closely with brand and sales team to develop trade marketing activities in line with Brand Plan strategy as well as to assess efficiency (effectiveness + lowest cost). Ensure that sales team is provided with all necessary information and support on “push” activities (promotion, depletions programs, L3F plans, etc. ). Lead trade team members, brand ambassador and content creator with clear directions and optimize planning, showing a clear anticipation. Ensure adherence to plan contributing to improve S&OP process. Define clear objectives, KPI’s and project deadlines for all team members. Create, develop, and implement VAP’s for festive seasons.
Develop and update L3F (merchandising and POS) plan for channel and strategic outlets and help sales Team on execution. Coordinate with Brand team on brand thematic merchandising execution (e. g. visual merchandising, festive packs, VAP, etc. ). Develop strong relationship with selected strategic customers and network key relevant decision makers for brand activation and events. Assist Sales to negotiate the L3F & promotion with strategic customers (preparation and meetings). Lead Trade Marketing activation and draw up plans and execute “push” programs in conjunction with brand policies, guidelines and budgets.
Analyze the opportunities and threats of the environment, by constantly seeking and interpreting market data related to promotion, activation and L3F by customers and competitorsLiaise with relevant promotion and agencies and suppliers to develop below-the- line materials in support of in-country marketing plans. Monitor, analyze challenge and report on agencies and suppliers performance and cost. Monitor Trade Marketing spend against budget or LE and ensure compliance with corporate policies (Marketing, digital and Business codes of conduct, MFM management rules, approval policy, etc.
)Liaise with brand companies, region, HQ and counterparts when necessary for synergy of brand promotions and POS. Job RequirementsExperience : Related experience in trade marketing, commercial & sales planning, key account management, and people management. Education : Bachelor’s degree. Language :
English & Korea verbal and written communication skillsA collaborative approach to workThe ability to think strategicallyA flexible approach to work with the ability to adapt to a fast-paced, ever-changing environmentInitiative and the confidence to start things from scratchIT skills, including the use of Microsoft Excel, PowerPoint, Outlook, WordBenefits & PerksHybrid workCompetitive paid time-off planMedical support including family & dental supportEmployee Assistance ProgramHoliday support (Travel subsidy)National pension subsidyChildren's tuition support
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