[Piaget] Senior Marketing Manager

MAIN PURPOSE Summary of PositionThe Senior Marketing Manager is responsible for providing critical insights into product performance and driving data-informed decision-making throughout the organization. This person will leverage analytical skills to forecast product demand and develop comprehensive reporting mechanisms to track product performance in forming strategic business decisions as a primary focus. Furthermore, this position oversees Event and Visual Merchandising in terms of planning and implementation to elevate brand experience and maximize product target achievement. This includes collaborating with cross-functional teams to build and implement effective action plans. It is critical that this role embodies strong leadership skills and has the ability to think holistically to align with strategic business partners on priorities. Main accountabilities/objective of the position:Product Marketing Closely collaborate with Marketing and Communication Director to prepare the annual business plan for Korea Lead and align with the global launch calendar and animation strategy providing feedback on local adjustments and specific requirements. Debrief the team and related departments on the annual plan, continuously reviewing and updating the yearly planning with the regional team, local Retail and Wholesale team. Partner with Retail and Supply chain to forecast collection to meet budget and collection growth. Orchestrate a 360 degree product strategy adapted to the local context in collaboration with relevant teams (Retail, High jewelry, CRM, Communications, Training, VM, Event, Supply Chain) to achieve business objectives.Ensure product information is shared with wider audiences (internal teams and external channels)Plan local launch activations, support events and animations with product selection and collaborate with training team, ensure balanced and adequate support to each product categoryPropose relevant and creative ideas and strategies to promote the collectionsAnalyze collection performance and identify growth opportunityBuild and consolidate product analysis for ad hoc decks and/or presentations (including but not limited to Market Activation Plans, Category Action Plans & Business Reviews). This involves synthesizing data from various sources to create clear and concise presentations that communicate key findings and recommendations.Collaborate with the Client Engagement, Marketing and Visual Merchandising teams to define testing opportunities, analyze business strategies and test results, and incorporate findings into product analysis and reporting to inform strategic decision-making.Overseeing Event and VMCoach and lead Event team and VM team to align with product launches and activations both in-Boutique and outside of Boutique. Plan and orchestrate impactful yearly brand events, high jewelry events and boutique activations in collaboration with Retail, Event and CRM team Play an active role in strategic local growth initiativesEnsure VM consistencyDevelop and implement window displays considering customer journey and hero product pushMarketing budget management with accuracyMonthly / Annual Event and VM budget planning and managementMonthly budget tracking and analysis with local controlling team and HQReport Regular activities and performance reviews to support Marketing and Communication Director Key Performance Indicators:Product launch plan and 360degree GTM leadProduct analysis ,Forecast accuracy and follow upCollection performance vs. TargetEvent ROIA&P spending controlQuality of the Branded events and VM activationsInternal and external communication related to projects Size of team: 1 Event expert and 1 VM expert Qualifications:Bachelor’s Degree or above required, specialized in Marketing and Business preferable.Experience: Minimum 12 years of experiences in product marketing with product-oriented background within the Asia Pacific region, especially in Korea, Experience in the luxury industry is highly preferredProficient in presentation, negotiation, organization, strong interpersonal skillExcellent computer skills and proficiency in Microsoft Office (especially Excel and PowerPoint)Highly motivated, positive attitude, energetic, dynamic, independent, reliable and self-disciplined. A strong team playerAble to thrive in fast-paced working culture, manage multiple tasks under pressure and meet tight deadlines. Transversal coordination needed with strategic thinking and leadershipBudget management skills and experiencesFluent in both written and spoken English.