About PlumHey! We're Plum, your smart saving and investing app on a mission to help grow money for life. Whether you're stashing the cash for tea and toast in your first home or catching some rays during retirement, Plum's got your back. Since 2016, over 2 million people in 10 European markets have set aside more than £2 billion with our clever automation and AI - that's the magic of Plum! As recognition for our work, we've received awards from the likes of Deloitte, Finder, and more.
That's all down to our passionate team of 200+ Plumsters, who work around Europe to help us achieve our mission. And now we're looking for more brilliant people to join us on our journey. About The RoleWe're looking for a Junior to Mid-level Product Marketing Manager to support the launch of new products and drive engagement with existing ones. You'll sit in the Product Marketing team and work closely with Product, Design, Research, CRM, and Performance to bring our features to life, from initial insight to market launch.
Your job is to deeply understand our users and help shape how we position and communicate our savings and investment products, ensuring they resonate with the people we build them for. This is a great opportunity if you're looking to grow into a bigger product marketing role. You'll get mentorship and ownership, but you'll be expected to embrace a fast-growth and fast-paced startup environment with evolving priorities.
What You'll DoLead go-to-market strategyOwn GTM planning and execution for savings and investment productsDevelop user-informed messaging and positioning frameworksSupport pricing and packaging decisionsAlign cross-functional teams to deliver cohesive GTM plansBe the voice of the customerUnderstand user engagement patterns and unmet needsFeed customer insights into product strategy and roadmapDrive growth and adoptionRefine customer segmentation and identify high-value user groupsExecute campaigns with CRM and Performance teams that drive adoptionOwn competitive intelligence and deliver actionable insightsEnsure execution excellenceMaintain consistent messaging across all touchpointsTrack product marketing KPIs and optimise based on learningsAct as an internal product expert and advocateRequirementsHave 2+ years of relevant experience in product marketing in high-growth and fast-paced environmentsAre customer-obsessed and insight-driven.
You dig into data and research to understand what makes people tickCan craft clear, compelling messaging that speaks to real customer needsHave strong communication skills and can build relationships across Product, Marketing, and EngineeringKnow your way around a go-to-market plan and understand the product & customer lifecycleCan balance creativity with analytical thinking, using data to guide and measure your work, and always be on the lookout for new opportunities to tackle customer problemsProficiency in using data and insights to inform product and GTM strategyExperience in B2C product marketing is requiredExperience in Fintech, Gaming and subscription-based companies is a plus
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