PPC & Google Ads Specialist

We are seeking an experienced and certified PPC (Pay-Per-Click) and Google Ads Pro with a minimum of 2-3 years of hands-on experience in planning, executing, and optimizing paid advertising campaigns across various platforms. The ideal candidate is not only skilled in campaign management but also possesses a deep understanding of digital marketing strategies, analytics, and conversion optimization. As a key member of our marketing team, you will be responsible for driving targeted traffic, maximizing ROI, and contributing to the overall growth of the company.Responsibilities:1. Campaign Strategy and Planning:- Develop comprehensive paid advertising strategies aligned with business goals and target audience- Conduct thorough keyword research, audience segmentation, and competitor analysis to inform campaign planning- Collaborate with cross-functional teams to align paid advertising efforts with overall marketing initiatives2. Campaign Execution:- Create and set up paid ad campaigns across platforms especially on Google Ad campaigns along with paid search landing pages- Write compelling ad copy and design engaging ad creatives that resonate with the target audience- Implement effective bidding strategies, targeting options, and ad placements to optimizecampaign performance3. Monitoring and Optimization:- Continuously monitor campaign performance metrics such as CTR, CPC, CPA, ROAS, and more.- Analyze data to identify trends, insights, and areas for improvement- Adjust campaign parameters, budgets, and targeting to achieve optimal results4. Conversion Optimization:- Collaborate with the web development team to ensure effective optimizations efforts and user experiences that enhance conversion rates- Implement A/B testing strategies to optimize ad creatives, landing pages, and other campaign elements5. Budget Management:- Manage and allocate budgets effectively across various campaigns and platforms- Monitor spending to ensure campaigns are within budget and provide regular budget utilization reports6. Reporting:- Generate regular and ad-hoc reports on campaign performance, providing insights andrecommendations for improvement- Present performance reports to stakeholders, clearly communicating the impact of paidadvertising efforts on business goals7. Stay Current with Industry Trends:- Stay up-to-date with the latest trends, tools, and best practices in paid advertising and digital marketing- Identify opportunities to incorporate emerging platforms or techniques into the advertising strategyQualifications:- Certified Google Ads, Search Advertising and Analytics Expert- Minimum of 2-3 years of experience in planning, executing, and optimizing Google and other paid advertising campaigns- Strong understanding of digital marketing principles and strategies- Excellent analytical, problem-solving, and communication skills- Proven track record of driving successful paid advertising campaigns and achieving targeted KPIs- Ability to work in a fast-paced, dynamic environment and manage multiple campaigns simultaneously