PPC manager

Company DescriptionBurlington English (BE) is a leading provider of innovative English language learning solutions. Specializing in conversational and professional English instruction, BE combines a blended learning approach, offering face-to-face activities alongside anytime-anywhere access to an advanced online platform. Its proprietary SpeechTrainer® and interactive courses are designed to help individuals achieve true English proficiency, critical for advancing personal and professional goals. Role DescriptionThis is a full-time hybrid role for a PPC Manager located in Raanana, with some flexibility for remote work. The PPC Manager will be responsible for creating, implementing, and optimizing pay-per-click advertising campaigns to drive lead generation and achieve marketing targets. The role includes conducting performance analyses using web analytics tools, managing ad budgets, collaborating with the marketing team to align strategies, and leveraging data to refine campaign effectiveness. Close attention to detail and a results-driven approach are essential for success in this role.QualificationsExperience in Digital Marketing, Social Media Marketing, and Lead GenerationProficiency in Web Analytics and performance tracking toolsStrong skills in Marketing and campaign strategy developmentProven ability to manage and optimize pay-per-click advertising campaignsExcellent analytical and data interpretation skillsAbility to work both independently and collaboratively in a hybrid work environmentMinimum 3 years of experience managing paid campaigns (Google, Facebook, TikTok)Experience with LinkedIn Ads – advantageExperience in EdTech or language learning industries is an advantageProven track record in data analysis and ROI optimizationExperience on the client side – advantageHigh-level English (both written and spoken)