PPC/Paid Ads Specialist

Our client is a dynamic marketing agency that blends data-driven strategies with creative execution to drive growth for service-based and performance-focused businesses. They specialize in scaling businesses through targeted outreach, innovative campaigns, and advanced analytics, helping brands amplify their reach and maximize ROI in competitive markets.LocationFully Remote | 9 AM - 5 PM ESTRole OverviewThe PPC/Paid Ads Specialist will develop, implement, and optimize paid advertising strategies for B2B clients. This role focuses on Google Ads and Meta Ads (Facebook and Instagram), ensuring that campaigns are strategically aligned with client objectives, deliver measurable outcomes, and drive lead generation and conversions.Key ResponsibilitiesPaid Advertising Strategy & ImplementationDevelop and execute paid ad strategies on Google Ads and Meta (Facebook / Instagram) tailored to client needs and industry standards.Continuously optimize ad campaigns to improve ROI through performance analysis and strategic adjustments.Drive qualified leads and conversions through high-performing paid ad campaigns.Reporting & AnalysisGenerate detailed performance reports covering key metrics such as CTR, CPC, and conversion rates.Use data insights to refine and enhance campaign strategies for continuous improvement.Communicate results and actionable recommendations to clients.Collaboration & Client CommunicationPartner with the broader marketing team to ensure paid ad initiatives align with overall marketing goals and brand messaging.Engage directly with clients to understand their objectives and translate them into impactful ad strategies.QualificationsExperience3+ years of experience managing PPC and paid social ad campaigns, ideally within B2B sectors.Proven track record managing Meta Ads and Google Ads campaigns.Experience working directly with clients, providing updates and performance insights.SkillsStrong analytical and data interpretation skills for performance optimization.Excellent communication and reporting abilities in English.Demonstrated success delivering measurable results through PPC campaigns.What Success Looks LikeConsistently executing paid ad campaigns that drive leads, conversions, and strong ROI.Ongoing campaign optimization informed by data and client feedback.Effective, proactive communication ensuring client satisfaction and strategic alignment.OpportunityJoin a growing digital marketing team where your paid ads expertise will directly impact client growth. This is an opportunity to take ownership of paid media strategies in a fast-paced, results-driven environment. Apply now!Application ProcessTo be considered for this role these steps need to be followed:Fill in the application formRecord a video showcasing your skill sets