PR & Communications Management

WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.Position Summary/JustificationThe PR & Communications Senior Manager will support NBA Africa’s efforts to enhance BAL brand visibility, drive fan engagement, and deliver impactful messaging across the continent. This role focuses primarily on managing all aspects of NBA Africa PR and Communications, including media relations, executing communication campaigns, and supporting event communications to ensure alignment with organizational objectives.Based in Kenya, the role involves close collaboration with internal teams, media outlets, and external partners to amplify NBA Africa and BAL’s voice while maintaining brand consistency and credibility.Major ResponsibilitiesMedia Relations: Manage relationships with media outlets, coordinate press releases, and secure positive media coverage across African marketsCampaign Execution: Assist in developing and implementing integrated communication campaigns to promote NBA Africa initiatives, events, and programsEvent Communications: Oversee on-site media events and operations during the NBA Africa season, including media outreach, credentialing, press conferences and media availabilities, and post-event coverageStorytelling: Develop compelling narratives about NBA Africa players, programs, and fan experiences to enhance brand storytellingContent Creation: Collaborate with internal teams to create press materials, social media content, and communication assetsCrisis Communication: Support the management of crisis communication plans, ensuring consistency in messaging during sensitive situationsMonitoring and Reporting: Track media coverage and campaign performance, generating insights to improve future effortsStakeholder Collaboration: Partner with marketing, content, and sponsorship teams to deliver cross-functional communication strategiesRequired Skills/KnowledgeMedia Expertise: Strong understanding of media relations and storytelling techniques, with an established network of media contacts in AfricaProject Management: Ability to manage multiple projects and meet deadlines in a dynamic environmentCommunication Skills: Exceptional written and verbal communication skills, including public speakingCrisis Management: Experience in handling crisis communication and maintaining brand reputation under pressureTeam Collaboration: Proven ability to work with internal teams and external stakeholders to achieve common goalsLanguage Proficiency: Fluency in English and proficiency in French is requiredExperience Needed6–8 years of experience in PR and communications, preferably in sports, media, telecommunications or entertainmentDemonstrated success in managing media relations and delivering integrated communication campaignsExperience working in African markets, with knowledge of local media landscapes across traditional and digital PREducational Background RequiredBachelor’s degree in PR, Communications, Marketing, or a related fieldProfessional certifications in PR or Communications are a plusSalary RangeN/AJob Posting TitleSenior ManagerThe NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.About The NBAThe National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.