Monday, October 27, 2025
TheraTrue Inc.

President / General Manager, Georgia Market

Posted: 15 hours ago

Job Description

About the CompanyA Georgia vertical medical cannabis company with licensed operations across cultivation, manufacturing, and retail dispensaries. The company is focused on building a compliant, high-performing, and patient-centered cannabis business in one of the fastest-growing regulated markets in the SoutheastRole OverviewThe President / General Manager, Georgia Market will serve as the hands-on leader overseeing all aspects of the company’s Georgia operations — including retail, manufacturing, and distribution. This is not a remote or corporate oversight role. It is a field-based operating position requiring daily presence at dispensary locations and the manufacturing facility.The ideal candidate combines executive-level leadership with a roll-up-your-sleeves operating style — comfortable walking construction sites, inspecting dispensary layouts, training staff, and resolving real-time operational challenges.This individual will own P&L performance, lead cross-functional teams, and drive growth, compliance, and profitability across the Georgia market. A key mandate for this role is to open six new dispensaries within the next 6–12 months, ensuring each location launches on time, within budget, and in full compliance with state regulations.Key ResponsibilitiesMarket Leadership & ExpansionLead all Georgia operations, accountable for performance across retail, manufacturing, and distribution.Drive execution of the company’s near-term growth plan to open six dispensaries within the next 6–12 months.Identify and secure new retail sites; negotiate leases, manage design and construction, and oversee buildout through launch.Establish operational systems to support rapid expansion while maintaining quality and compliance.Maintain a strong field presence, spending the majority of time in dispensaries and at the manufacturing facility.Retail OperationsOversee all dispensary operations with a focus on sales, compliance, and patient experience.Hire, train, and develop retail leadership and staff for multiple new store openings.Implement and monitor retail performance metrics across sales, conversion, and profitability.Conduct frequent store visits to ensure consistent execution and operational excellence.Manufacturing & Supply ChainPartner with production and logistics teams to ensure smooth inventory flow to dispensaries.Align manufacturing schedules with retail demand to optimize product mix and gross margins.Compliance & QualityEnsure full compliance with Georgia Access to Medical Cannabis Commission (GMCC) regulations.Maintain rigorous adherence to product tracking, reporting, and security requirements.Serve as the key contact for regulatory inspections and audits.Team LeadershipBuild, lead, and develop a high-performing cross-functional team across retail, operations, and compliance.Be a visible, hands-on leader who works alongside the team in the field daily.Foster a culture of accountability, urgency, and excellence.Qualifications10+ years of general management or multi-unit operations experience in cannabis, retail, or another regulated industry.Proven experience opening and managing at least 10 dispensaries or comparable retail locations, including real estate, construction, and launch.Demonstrated ability to execute large-scale rollout plans and meet aggressive opening timelines.Hands-on operator with a bias for action and in-person leadership; must be based in Georgia and onsite daily.Deep understanding of Georgia’s medical cannabis regulations.Bachelor’s degree required; MBA or advanced degree preferred.Performance MetricsSuccessful on-time opening of six dispensaries within 6–12 months.Growth in revenue, margin, and operational efficiency.100% compliance with GMCC and state regulations.High employee engagement and retention across Georgia teams.Achievement of annual P&L and strategic goals.

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