Principal Advisor, Content and Channels

Date advertised: 10 Nov 2025Job Type: PermanentLocation:Wellington, NZHelp shape the future of educationWe work to shape an education system that delivers equitable and excellent outcomesOur organisation is made up of talented and committed people around Aotearoa, from a wide range of backgrounds and cultures. While we work in different groups and on different things, we all strive every day to make the biggest difference we can for our ākonga in our education system.About this role | Mō tēnei tūrangaWellington basedPermanentWe’re looking for a strategic thinker and digital leader to guide the way we use online channels to connect with our audiences.As Principal Advisor Content and Channels, you’ll lead strategy and standards for the websites, social media and other digital channels managed by our group, and help shape the wider direction of the Ministry’s digital presence. You’ll make sure our channels reflect the Ministry’s purpose and priorities, meet user needs, and follow best practice.You’ll:set and implement strategy for the channels we own, and contribute to Ministry-wide direction for websites and social mediadevelop policies and processes that keep our content and channels accessible, accurate and easy to useadvise senior leaders on channel strategy, governance and riskcontribute to guidance and standards for content and channel decisions across the Ministryestablish measurement frameworks, review analytics and feedback, and prioritise improvementspartner with Māori to give effect to Te Tiriti o Waitangi in our online channels and contentchampion plain language, accessibility and the New Zealand Government Web Standards.Salary range: $119,171 to $144,560 + 3% KiwiSaver. The successful candidate will be appointed at a salary which reflects individual skills and experience.For more details about the role, you can view the Job Description here. About you | Mōhou akeYou’re an experienced digital leader who combines thought leadership with practical influence. You know how to set strategy and governance for complex digital environments, and you’re confident advising senior leaders and influencing decisions.You bring experience in:creating and implementing strategy for digital channels that align with organisational priorities and user needsleading governance, standards and policy for websites, social media and other digital touchpoints in a complex organisationsetting SLA and measurement frameworks and using insights to drive changedirecting cross-portfolio digital programmes and complex projects to deliveryapplying service design, user experience and information architecture at scaleproviding senior advice on privacy, security, records and OIA in online contextspartnering with Māori to reflect Te Tiriti o Waitangi in channel decisionslifting capability in plain language, accessibility and Government Web Standards.You also have:strong relationship-building and influencing skillsthe ability to think strategically and act decisivelyexcellent writing skills and a commitment to plain languageresilience, adaptability and a collaborative approach.a commitment to continuous improvement and staying up to date with trends and best practicethe ability and willingness to uphold the Public Service Standards of Integrity and Conduct.About our group and team | Mātau rōpū akeThis role is in the Content and Channels team in Te Pou Rangatōpū | Corporate group.Content and Channels ensure the Ministry’s social media communities, Education Gazette publication, and Te Pou Rangatopu websites effectively meet the needs of the Ministry and our audiences. As the kaitiakitanga | guardians of these channels, we maintain their high quality by offering strategic, audience-focused advice and services.Our team is close-knit, hardworking, and supportive. We take pride in what we do and enjoy collaborating to achieve our goals. By joining us, you’ll benefit from a positive work environment where your contributions are valued, and you’ll have the opportunity to make a significant impact on our online presence.Are you ready to make a difference? | Kua rite koe mō tēnei mahi?If this opportunity interests you, please submit your cover letter and resume by using the ‘apply' button. In your cover letter we’d like to know about you, your values, or anything else you’d like to share. We’re keen to understand your motivations, strengths, transferable skills, and the diverse perspectives you will bring to the role.For further information, please contact Elizabeth Marenzi at elizabeth.marenzi@education.govt.nz.Applications close Midnight, Sunday 16 November 2025.We want our people to feel valued for their unique qualities and have a sense of belonging. If you require assistance or adjustments to fully participate in the recruitment process, please let us know.