Assistant Marketing Manager

On behalf of our client, we are seeking candidates for the Assistant Marketing Manager role supporting the execution of marketing strategies and campaigns across the organization. This role plays a vital part in driving brand awareness, customer engagement, and footfall across multiple properties by working closely with internal teams, tenants, agencies, and external partners. The role requires a strong understanding of both traditional and digital marketing, event support, and the ability to manage multiple projects across different sectors. Key Responsibilities: Assist the Marketing Manager in the development and execution of integrated marketing strategies for all entities under the portfolio.

Help in planning, coordinating, and executing marketing campaigns (online and offline), including seasonal, retail, CSR, and awareness initiatives. Oversee content updates for websites and social media platforms. Ensure consistent digital presence across all channels. Ensure all marketing communications are aligned with the portfolio’s brand identity and guidelines. Assist in organizing events, workshops, and activations across the locations, handling logistics, branding, and agency coordination. Work closely with tenants and brand partners to support their campaigns, ensuring alignment with portfolio-wide efforts. Track and analyze campaign performance using marketing tools and present insights to the team for continuous improvement.

Coordinate with internal departments, creative teams, and external agencies to ensure smooth project delivery. Support budget planning, invoice tracking, and financial documentation for campaigns. Stay informed about marketing trends, competitor activity, and digital innovations to bring fresh ideas to the team. Prepare post-campaign reports, engagement analytics, and monthly performance summaries for leadership review. Qualifications & Skills: Bachelor’s degree in marketing, Business Administration, Mass Communication, or a related field. 5–7 years of marketing experience (marketing/advertising agency, real estate, or retail is preferred). Previous work in malls is considered a strong advantage.

Proven experience in digital marketing, campaign planning, content creation, and analytics tools. Excellent verbal and written communication in English is required; Arabic is a plus. Ability to juggle multiple tasks and meet deadlines in a fast-paced environment. Strong interpersonal skills with a well-established network of connections in the marketing field (media, influencers, vendors). A proactive approach to problem-solving and idea generation. Familiarity with marketing platforms (Meta Ads, Google Analytics, email marketing tools, and content scheduling tools like Hootsuite or Later).