Product Director

About BaseKitBaseKit is a white-label software development company specialising in designing effortless mobile-first digital tools for small businesses. We're on a mission to democratise tech so that everyone has the confidence to build a business online.Combined with our 60+ partners’ global reach across 40 markets, our AI, no-code website builder, e-commerce and bookings solutions and responsive editor, allow anyone to start a business and thrive online from their mobile, tablet or desktop.We believe in simplicity, accessibility, and a web that works for everyone. With a remote-first team and a supportive, inclusive culture, we’re committed to making great products and enjoying the journey along the way.BaseKit is a certified B Corporation, with a mission to be a force for good: transforming entrepreneurial spirit into successful small businesses, enabling thriving communities and economies through effortless digital tools.We believe in “people before pixels”, in tech democracy for small businesses, and in building an inclusive, just and equitable environment where everyone can bring their best selves to work each day.BaseKit isn’t just a place to work, it’s a place to be part of something bigger. Career development, an open culture and the opportunity to learn new skills are part of our DNA. And if something’s not right? We fix it. We move fast and we make an impact. Are you ready to do the same?Role OverviewWe’re looking for a Product Director to join our team and help us to drive our product vision, strategy, and execution. You’ll be working closely with the Product and Development teams, and CEO and management team, to deliver impactful features and solutions that directly support our users and partners.This is a great opportunity for someone who’s passionate about product, design, and UI / UX, who thrives in a collaborative environment, and wants to be part of a product-focused, forward-thinking tech company.ResponsibilitiesProduct Planning & StrategyDefine and communicate the overall product vision and strategy, ensuring alignment with the company vision, mission and objectives.Monitor market trends, user needs, and the competitive landscape to identify opportunities for growth and differentiation.Evaluate new product development ideas for financial viability and create business cases to support the ideas.Represent Product in the senior management team, presenting product insights, development ideas, and growth opportunities for consideration.Proactively manage and maintain a feature request system, prioritising based on impact, feasibility, and stakeholder input.Stakeholder CollaborationConduct meetings with internal and external stakeholders – including the management team and partners – to gather detailed requirements for new features or enhancements.Align cross-functional teams – including Development, Product and Marketing – around a shared product vision and priorities.Communicate product strategy and its progress clearly and compellingly to internal and external stakeholders.Act as the primary point of contact for product-related discussions with the management team, partners, and key stakeholders.Represent the company at industry events to build strategic partner relationships, network with peers, and gain insights to inform product innovation and strategy.Delivery & ExecutionEnsure product goals are translated into clear priorities, roadmaps, and measurable outcomes.Work closely with the Development team to ensure a shared understanding of product priorities and deliverables.Facilitate communication and collaboration among team members to drive efficient and high-quality product development.Drive continuous product improvement by analysing adoption, customer feedback, and performance metrics to inform future product development.Oversee delivery across multiple product streams, ensuring alignment with strategic objectives and quality standards.Set and maintain high standards for usability, accessibility, and design quality across all products.Lead and mentor the product team, enabling them to deliver polished UI, prototypes, and innovative solutions.Validate design proposals through user research, testing, and iterative feedback, ensuring products meet UX and business expectations.Advocate for a user-centred culture, embedding customer/partner insights into product planning, feature prioritisation, and design choices.Use data-driven insights and qualitative feedback to iterate and improve product-market fit.Represent the voice of the customer internally and advocate for continuous improvement in all areas of the product, including accessibility, sustainability and user experience.What We’re Looking ForExperience working in Product Management, Product Ownership, or a similar product-focused role in a software company.Ability to define and communicate product vision, aligning product direction with company strategy, market trends, and customer needs.Familiarity with agile working practices and an agile product development lifecycle.Experience working alongside Product, Development, Marketing, Sales, and other teams to deliver the best outcomes for the business.Skilled in market evaluation and positioning, identifying opportunities for growth, understanding the competitive landscape, and differentiating your product.Strategic thinker with hands-on experience in defining and delivering product roadmaps.Nice To Have (Not Essential)Experience working with a B2B / channel partnerships team and partner ecosystems.Familiarity with the web hosting and telco industries.Experience delivering online SaaS products.Experience designing the UI/UX of a software product used by a large number of customers.Responsibility for management of team members.What It’s Like To Work For BaseKitFlexible hours: We value work-life balance and trust our teamSupportive culture: We’re inclusive, transparent, and people-focusedCareer development: We invest in your learning and growthLack of politics – the whole senior management team work as one to deliver success for the business.Great benefits:25 days per year holiday rising with length of serviceTime off between Christmas and New Year on usPension scheme with AvivaVitality healthcare plan with the option to add familyExcellent family friendly leave benefits.Diversity & Inclusion at BaseKitAt BaseKit, we believe that diversity drives innovation and makes us stronger. We’re committed to creating a workplace where everyone feels valued, respected and empowered to be their authentic selves - regardless of race, ethnicity, gender identity, age, sexual orientation, disability, religion, or background.We actively promote equality and inclusion at every stage of the employee journey - from recruitment and onboarding to progressions and development. We recognise that building a truly inclusive culture requires ongoing work, and we’re committed to listening, learning and evolving.Our Hiring ProcessWe Aim To Keep It Simple, Respectful, And TransparentInitial Call - A short informal call to get to know each otherInterview - A deeper dive into your experience and skillsRole specific exercise - Role specific, a short task to prepare at homeFinal interview - Meet more of the team and discuss culture fitWe’re committed to inclusive hiring and want you to feel comfortable and supported throughout the process. If you need accommodations or support at any stage of the hiring process, please let us know - we’re here to help.If you share our values and are excited about this role, but don’t meet every requirement, we still encourage you to apply. We care deeply about building a team with a range of experiences and perspectives.Please provide a supporting cover letter with reasons for applying for the role along with strengths you can bring to the role, and highlight any development areas you may need support with.